{"id":481370,"url":"https://alion.io/job/vizcom-demand-generation-lead","title":"Demand Generation Lead","company":{"id":63578,"name":"Vizcom","domain":"vizcom.com","url":"https://alion.io/company/vizcom","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":84,"open_postings":4,"ghost_share":0,"stale_share":0.5,"repost_share":0.25,"time_to_fill_p50_days":49,"computed_at":"2026-10-16T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":170000,"max":190000,"currency":"USD","period":"year","gross":null,"usd_annual":190000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"SQL","optional":false},{"name":"SOC 2","optional":true}],"status":"live","first_seen_at":"2026-08-17T22:04:01Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-16T18:05:07Z","board_verified":true,"closed_at":null,"days_open":59,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":59},"description":"Demand Generation Lead\nThis role reports to the Head of Marketing and is required to be in the office 3 days per week.\nWho We Are\nAt Vizcom, we’re reimagining how physical products are designed by fusing AI with human creativity to help designers move from sketch to reality at lightning speed. This role will shape the future of our AI-powered sketching and collaboration tools, building experiences that feel as natural as drawing and as powerful as imagining something into existence. You’ll join a small, fast-moving team that values initiative, experimentation, and an eye for beauty.\nThe Role\nWe're hiring our first Demand Generation Lead to shape our Enterprise marketing motion and build the pipeline engine from the ground up. You'll own the full funnel: from awareness to SQLs, working side by side with Sales to hit revenue targets. This is an IC role today with a clear mandate to hire and grow a team as we scale.\nWe already have incredible momentum across teams small and large like Nike, Adidas, Catalyst, Hasbro and more - and are looking for someone to unlock our next layer of enterprise growth.\nYou'll report to the Head of Marketing and have direct input on budget, strategy, and how we show up in market.\nHow You’ll Do It:\nLead Generation & Pipeline\nDesign and run multi-channel demand gen programs that generate qualified pipeline for the sales team\n\nOwn MQL-to-SQL conversion targets and iterate on lead scoring and qualification criteria with Sales\n\nBuild and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution\n\nAccount-Based Marketing (ABM)\nStand up ABM programs targeting key ICP accounts alongside the Sales team\n\nDevelop account-level content and outreach sequences in close collaboration with AEs and SDRs\n\nTrack and report on account engagement, pipeline influence, and deal velocity\n\nStrategic Events & Field Marketing\nOwn Vizcom's presence at industry trade shows, design conferences, and partner events\n\nPartner with our product marketing team to plan and execute virtual events and webinars to drive awareness and net-new pipeline\n\nManage pre- and post-event follow-up in partnership with the SDR team\n\nSales Partnership\nAct as the connective tissue between Marketing and Sales, helping to align on ICP, messaging, and pipeline goals\n\nWork with product marketing to build sales enablement assets: battlecards, email sequences, one-pagers, and objection-handling guides\n\nHold a regular pipeline review cadence with Marketing & Sales leadership to identify gaps and adjust programs\n\nOperations & Reporting\nOwn the marketing tech stack for demand gen (HubSpot, intent tools, ad platforms)\n\nBuild dashboards that give clear visibility into campaign performance, CAC, and pipeline contribution\n\nManage demand gen budget with a focus on efficient, scalable growth\n\nWhat You’ll Bring:\n6+ years in demand generation or growth marketing at a B2B SaaS company\n\nProven track record of building pipeline: you can point to programs you ran and the numbers they drove\n\nHands-on ABM experience: you've run account-level programs, not just read about them\n\nComfortable owning event strategy end-to-end, from trade show logistics to post-event nurture\n\nStrong sales partnership instincts: you've worked closely with AEs and SDRs and understand the handoff\n\nFluent in HubSpot (or comparable CRM/MAP) and comfortable pulling your own data\n\nBias for action: you'd rather test and iterate than wait for a perfect plan\n\nExperience at an early-stage company or startup; you know how to do a lot with a little\n\nNice to Have\nBackground in design tools, creative software, or selling to design or engineering teams\n\nExperience building and managing a small demand gen team\n\nFamiliarity with intent data tools (6sense, Bombora, or similar)\n\nBenefits While Working At Vizcom:\n100% employer sponsored medical care for employees, 25% towards dependents\n\nDental, VIsion and Mental Health Care\n\nEquity\n\nFlexible PTO\n\n401(k) with payroll match\n\nGenerous annual Learning & Development allowance\n\nPaid parental leave\n\nOne-time home office setup for all remote employees\n\nWeekly catered lunch at Headquarters\n\nMonthly stipend for gym memberships\n\nCompensation:\nOur compensation is tiered by U.S. location to support a consistent and equitable approach across our distributed team. We regularly benchmark compensation against relevant peer companies using current market data from industry-standard sources, including Carta and Pave. For this role, base salary and equity will be determined based on your location and applicable compensation zone:\nTier 1 (e.g. San Francisco, New York City): $170,000 - $190,000\n\nThe actual offer, including the compensation package, is determined based on multiple factors, including experience, location, and other business considerations. The overall package described in this post applies to W2, U.S. based employees- final package will be determined by local requirements and employment laws and accessibility.\n*Please note, as part of our SOC2 Type 2 compliance, all employees are required to submit to a background check\nJoin Us and Make an Impact: At Vizcom, we move fast, offer meaningful equity ownership, and provide a compelling growth trajectory for our team members. We believe in the art of industrial design and strive to improve our world through accelerated visionary processes. Join us in shaping a world designed by you.","description_format":"text","description_chars":5397,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Gym membership","Home office","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial Design","Generative Image"],"lifecycle":[{"event":"open","at":"2026-09-06T16:42:30Z"}],"visa":[],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.634,"p_room":0.55,"age_days":59,"expected_fill_days":49,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-16T05:45:00Z"},"pay":{"stated_usd_annual":190000,"is_top_pay":true},"html_url":"https://alion.io/job/vizcom-demand-generation-lead","json_url":"https://alion.io/job/vizcom-demand-generation-lead.json","meta":{"generated_at":"2026-10-16T21:16:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2131,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":63578},"rest":"https://alion.io/mcp/rest/get_company?id=63578"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvizcom-demand-generation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvizcom-demand-generation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvizcom-demand-generation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vizcom-demand-generation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvizcom-demand-generation-lead"}]}