{"id":3427549,"url":"https://alion.io/job/vml-associate-director-analytics-freelance","title":"Associate Director Analytics - Freelance","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":88,"ghost_share":0,"stale_share":0.864,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"freelance","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States","Chicago, United States","Kansas City, United States","Los Angeles, United States","New York, United States","Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":114000,"max_usd":213000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2716},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-28T20:26:19Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-05T21:31:12Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\n.\nFreelance Associate Director, Marketing Effectiveness & Intelligence\nRole Overview\nWe are seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management and measurement for the a major Auto client business. This person will be a key client-facing partner, helping both the client and the integrated agency team understand how marketing campaigns and efforts are performing, what is driving results, and where action is needed.\nThe role requires someone who can connect brand, media, digital engagement, campaign, and business performance into a coherent story and translate complex information into clear recommendations for clients and senior stakeholders.\nKey Responsibilities\nServe as a day-to-day client partner on marketing effectiveness, measurement, and performance.\n\nSynthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.\n\nIdentify emerging trends, performance opportunities, and areas requiring deeper investigation.\n\nTranslate analysis into concise, executive-ready narratives and recommendations.\n\nConnect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.\n\nUse and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.\n\nPartner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.\n\nGuide analysts and channel teams in moving from reporting metrics to identifying insights and actions.\n\nEnsure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.\n\nQualifications\n6-10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.\n\nStrong client leadership, communication, and presentation skills.\n\nDemonstrated ability to connect marketing activity to brand and business performance.\n\nExperience synthesizing data across media, campaign, brand, digital, and business sources.\n\nAbility to turn complex analysis into a clear “so what” and “now what.”\n\nStrong cross-functional leadership across analytics, media, strategy, account, and client teams.\n\nAutomotive or similarly complex consumer marketing experience is a plus.\n\nThe core profile we are looking for is a trusted marketing performance partner to the client, rather than someone focused primarily on producing analytics deliverables.\nThe compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.\n_\n$70—$90 USD\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.","description_format":"text","description_chars":4712,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-10-28T23:02:48Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":7,"expected_fill_days":53,"reasons":["conf:4","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/vml-associate-director-analytics-freelance","json_url":"https://alion.io/job/vml-associate-director-analytics-freelance.json","meta":{"generated_at":"2026-11-05T23:04:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4138,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":456023},"rest":"https://alion.io/mcp/rest/get_company?id=456023"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvml-associate-director-analytics-freelance"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvml-associate-director-analytics-freelance"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvml-associate-director-analytics-freelance"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vml-associate-director-analytics-freelance\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvml-associate-director-analytics-freelance"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3427549}},{"tool":"search_jobs","arguments":{"company":"vml.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3427549},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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