{"id":1449809,"url":"https://alion.io/job/vml-associate-director-crm-analytics-2","title":"Associate Director, CRM Analytics","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":99,"ghost_share":0,"stale_share":0.889,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States","New York, United States","Los Angeles, United States","Chicago, United States","Dallas, United States","Kansas City, United States","Seattle, United States","Minneapolis, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Domo","optional":false},{"name":"Power BI","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-09-17T15:44:39Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-10-13T07:03:17Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nThis role is responsible for the measurement, reporting, and audience strategy of a Salesforce-powered CRM ecosystem, spanning lifecycle marketing programs across acquisition, retention, loyalty, off-lease, in-market owner, and vehicle-launch communications. The role also supports broader customer experience measurement initiatives across CRM and digital touchpoints, partnering with BI, media, CRM, and client teams to translate CRM performance data into insights and recommendations that inform campaign optimization and audience decisions. \nThe ideal candidate combines Salesforce Marketing Cloud reporting and analysis experience with strong statistical and testing capabilities, an understanding of digital measurement and customer journey analytics, and can present findings to senior client stakeholders in the language of business decisions. \nCRM Measurement & Reporting \nOwn measurement and reporting for Mazda's CRM program across email and push channels. \nMaintain the CRM measurement framework, including KPIs, customer journey stages, and attribution methodology, in alignment with agency and client stakeholder teams. \nBuild and maintain data visualizations that make CRM performance clear and actionable for stakeholders. \nDevelop reporting automation that streamlines recurring deliverables and improves reporting efficiency and consistency. \nDeliver recurring performance reporting and ad hoc analysis to client CRM and CX stakeholders. \nPartner with digital analytics teams to connect CRM engagement metrics with website behavior and customer journey outcomes. \nSalesforce Ecosystem & Audience Analytics \nNavigate Salesforce Marketing Cloud for reporting and analysis, including locating and working with Data Extensions to source campaign and audience data. \nBuild SQL-based reporting automation from Marketing Cloud data to support recurring measurement and audience analysis. \nSupport CDP-related measurement, including behavioral triggers, audience expansion, and activation reporting. \nLead customer segmentation, lifetime-value, and loyalty/defection (churn) analysis to inform audience prioritization. \nTesting & Experimentation \nDesign and execute A/B and multivariate tests across CRM and digital programs, from hypothesis through readout. \nDesign and run holdout and incrementality tests, using control-group methodology to isolate CRM-driven lift. \nApply statistical methods, including regression, hypothesis testing, and forecasting, to validate performance drivers and forecast customer behavior. \nMaintain the account's test-and-learn roadmap and translate results into optimization recommendations. \nBusiness Intelligence & Stakeholder Reporting \nPartner with BI and engineering teams on executive dashboards in Domo, Tableau, and Power BI serving stakeholders across agency and client teams. \nIdentify insights through analysis of CRM, customer, and website behavioral data, surfacing trends, opportunities, and performance drivers for stakeholders. \nTranslate analytical output into commercially framed recommendations for senior stakeholders. \nPresent findings in recurring client meetings and executive readouts. \nCross-Functional Collaboration \nCollaborate cross-functionally with CRM strategists, developers, and creative teams to inform campaign planning and optimization with data. \nPartner with analytics, CRM, media, CX, and technology teams across agency and client organizations. \nGuide analytical priorities and delivery standards across supporting analyst resources. \nPartner with the Group Director, Customer Experience Measurement & Analytics, to support measurement initiatives across CRM, customer journeys, and digital experiences. \nRequired Qualifications \n 5-7+ years of experience in CRM analytics, marketing analytics, digital analytics, or customer analytics. \nExperience navigating Salesforce Marketing Cloud for reporting and analysis, including working with Data Extensions. \nAdvanced SQL, including building automated reporting workflows; working proficiency in Python or R for statistical analysis. \nExperience designing and executing A/B, multivariate, and holdout/incrementality tests and applying statistical methods (regression, hypothesis testing, forecasting). \nExperience with customer segmentation, CLV, and churn/loyalty analysis. \nProficiency with BI platforms such as Domo, Tableau, or Power BI, including data visualization and reporting automation. \n Familiarity with web analytics and customer journey measurement platforms such as Adobe Analytics, Customer Journey Analytics (CJA), Google Analytics, or similar solutions. \nStrong communication skills, including presenting analysis to senior client stakeholders. \nPreferred Qualifications \nExperience in automotive or another complex customer-lifecycle business. \nFamiliarity with CDP measurement and activation reporting. \nExperience with attribution modeling and paid media measurement. \nExperience analyzing website, CRM, and customer journey data to support optimization recommendations. \nAgency experience with executive client stakeholders. \nWhat Success Looks Like \nWithin the first 12 months, this leader will: \nDeliver reliable, decision-ready CRM measurement and reporting across all lifecycle programs. \nMaintain a consistent test-and-learn cadence, including holdout and incrementality testing, with documented results feeding campaign optimization. \nHelp keep segmentation and audience logic accurate, current, and aligned to client campaign needs. \nServe as the day-to-day analytics point of contact trusted by client CRM stakeholders. \nHelp evolve the CRM program toward best-in-class measurement, testing, and audience intelligence practices. \nContribute to a more connected view of customer performance by integrating CRM and website engagement insights into ongoing reporting and optimization recommendations. \nThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.\n_\n$70,000—$140,000 USD\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.","description_format":"text","description_chars":8112,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-09-29T07:39:28Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.627,"p_room":0.9,"age_days":25,"expected_fill_days":50,"reasons":["conf:1","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":false},"html_url":"https://alion.io/job/vml-associate-director-crm-analytics-2","json_url":"https://alion.io/job/vml-associate-director-crm-analytics-2.json","meta":{"generated_at":"2026-10-13T07:15:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10635,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":456023},"rest":"https://alion.io/mcp/rest/get_company?id=456023"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvml-associate-director-crm-analytics-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvml-associate-director-crm-analytics-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvml-associate-director-crm-analytics-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vml-associate-director-crm-analytics-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvml-associate-director-crm-analytics-2"}]}