{"id":1098912,"url":"https://alion.io/job/vml-associate-director-martech-technology-strategy","title":"Associate Director - AEP Martech Technology Strategy","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":88,"ghost_share":0,"stale_share":0.909,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","Chicago, United States","Kansas City, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Domo","optional":false}],"status":"live","first_seen_at":"2026-09-21T20:01:41Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-08T17:08:55Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":47},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nJob Summary\nThe Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap under the direction of senior Technology Strategy leadership. This role sits within Technology Strategy and helps connect Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth.\nThis role helps manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic direction into clear use cases, requirements, workstream plans, governance inputs, and decision support that cross-functional teams and partners can build, operate, and measure.\nThe role supports Mazda’s audience, segmentation, and taxonomy governance agenda, including the use of Claravine as the operational system of record for naming, metadata, campaign classification, and audience definitions across the Martech ecosystem.\nAt the Associate Director level, this person is expected to be a strong day-to-day strategy partner to Mazda stakeholders and internal delivery teams, helping shape recommendations, clarify trade-offs, and prepare decisions for senior client and agency leadership.\nThis role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed.\nKey Responsibilities\nTechnology strategy and roadmap ownership\nSupport the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.\nTranslate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.\nDevelop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.\nIdentify risks, dependencies, trade-offs, and decision points early, and escalate them with clear context and recommended paths forward.\nCDP strategy, segmentation, and audience orchestration\nSupport strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.\nDefine audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.\nEnsure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.\nPartner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.\nEnterprise taxonomy and governance\nSupport Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions.\nHelp define and maintain governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.\nEstablish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance.\nEnsure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability.\nCRM, personalization, and journey orchestration\nSupport the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys.\nTranslate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications.\nConnect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift.\nCross-agency orchestration and stakeholder leadership\nServe as a Martech Technology Strategy partner across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and related stakeholder groups.\nCoordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners.\nPartner with client, strategy, and delivery leadership to support roadmap decisions, maintain alignment, and build trust across teams.\nFacilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan.\nMeasurement, value realization, and business impact\nDefine the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration.\nPartner with analytics and reporting leads to connect platform activity to business outcomes.\nSupport value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations.\nIdentify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation for review with senior leadership.\nPractice contribution and team support\nProvide day-to-day guidance and support to Martech Technology Strategy resources across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration as assigned.\nHelp maintain the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view.\nMentor supporting team members in business analysis quality, stakeholder communication, platform context, and client-facing delivery practices.\nContribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice.\nQualifications\nBachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.\n6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.\nExperience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.\nStrong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.\nExperience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.\nExperience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.\nProven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.\nExcellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.\nPreferred Qualifications\nExperience in automotive, retail, financial services, or another multi-tier, data-intensive industry.\nExperience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models.\nAdobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.\nExperience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.\nExperience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.\nWorking knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.\nExperience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.\nAdvanced degree in a related field.\nThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.\n_\n$75,000—$180,000 USD\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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