Business Analyst (Content Systems)

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on LinkedIn  #WeAreVML.

Business Analyst with Content management or DXP experience required to join our Delivery team here in Portugal, on a contract basis.

The opportunity

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you’ll get to do

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users.  This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
• Identify and recommend options for potential solutions and assess them for both technical and business suitability
• Create logical and innovative solutions to problems
• Present proposals to clients
• Work with a scrum / delivery team through to go live
• Analyse business systems in order to recommend efficiencies
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
• Provide training to users of a new system as required
• Plan and work flexibly to meet deadlines
• Keep up to date with technical and industry sector advances
• Maintain great client relationships at all levels of the organisation
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
• Manage situations and relationships both internally and externally

What you should have

• Experience working as a Business Analyst on ecommerce / experience projects
• Experience of managing client stakeholders and Product Owners / Manangers
• Able to run workshops with client stakeholders
• Hands-on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP) projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.
• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it
• You like working in a fast-paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!
• You will have a customer-first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations
• Great stakeholder management skills
• Experience of Agile software delivery
• Business Process mapping and engineering
• eCommerce and retail / brand experience
• Production of high quality user stories and acceptance criteria
• Analysis and design of systems (package integration and bespoke development)
• Ability to work on your own initiative to an agreed action plan
• Strong communication skills - as this role requires a high level of communication, interpersonal and presentation skills
• Strong problem solving, time management and organisational skills
• Strong commercial awareness and business acumen
• Energetic, enthusiastic with strong attention to detail

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains  for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process 

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process. 

At  WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.  

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™  

To find out more, visit enterprisesolutions.wpp.com  and follow us on LinkedIn. 

WPP Enterprise Solutions is part of  WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

#LI-EMEA #LI-HYBRID

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.