{"id":405726,"url":"https://alion.io/job/vml-campaign-manager-crm","title":"Campaign Manager - CRM","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":99,"ghost_share":0,"stale_share":0.889,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain","Netherlands"],"countries":["ES","NL"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":32938,"max":37232,"currency":"EUR","period":"year","gross":true,"usd_annual":41620},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-08-12T13:32:41Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T18:58:03Z","board_verified":true,"closed_at":null,"days_open":62,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":62},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nAbout the Role \nAs a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze. \nYou will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch. \nWorking alongside strategists, designers, CRM specialists, HTML developers, Technical Architects and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide. \nThis role combines project management, campaign execution, stakeholder coordination and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking. \nWhat You'll Do \nOwn the end-to-end execution of CRM campaigns across multiple channels and international markets. \nGather, challenge and translate client and stakeholder briefs into clear campaign requirements and delivery plans. \nDefine and manage audience segmentation strategies to ensure relevant and personalized customer communications. \nCoordinate campaign production across multidisciplinary teams, including designers, HTML specialists, CRM developers, Technical Architects, Data Analysts and Strategists. \nConfigure, test, launch and monitor campaigns within platforms such as Salesforce Marketing Cloud and Braze. \nEnsure all campaigns meet quality assurance standards through rigorous testing and validation processes. \nManage timelines, dependencies and stakeholder expectations across multiple concurrent projects. \nMonitor campaign performance and provide actionable insights and recommendations based on key engagement and business KPIs. \nCollaborate with analytics and data teams to evaluate campaign effectiveness and identify optimization opportunities. \nSupport the development and continuous improvement of automated customer journeys and lifecycle programs. \nContribute to best practices, operational excellence and innovation within the CRM team. \nWho You Are \nYou have Heart \nYou thrive in collaborative environments and enjoy working with people from different disciplines, cultures and backgrounds. You understand that the best customer experiences are built together. \nYou have Brains \nYou are highly organized, analytical and detail-oriented. You can confidently manage complexity while keeping sight of the bigger picture and business objectives. \nYou have Courage \nYou take ownership, proactively solve problems and continuously look for ways to improve processes, customer experiences and campaign performance. \nWhat You'll Need \nCurrently residing and owning the legal right to work in Barcelona, Spain.\n1-2 years of experience in CRM Campaign Management, Marketing Automation, Lifecycle Marketing or a similar role. \nHands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM technologies. \nExperience managing end-to-end campaign delivery processes. \nStrong understanding of audience segmentation, personalization and customer journey orchestration. \nExperience working with campaign reporting, performance analysis and CRM KPIs. \nAbility to coordinate multiple stakeholders and projects simultaneously. \nExcellent communication and client-facing skills. \nUnderstanding of HTML email production processes and CRM technical ecosystems. \nFamiliarity with customer data structures and SQL is considered a plus. \nFluent English & Spanish communication skills, both written and spoken. \nWhat we offer \nAt VML, you’ll be part of a global creative and technology network where CRM sits at the core of how leading brands connect with their customers. \nThis is a role where you will not only execute campaigns, but actively shape how customer engagement is delivered across markets, channels and platforms. \nOur vibe: \nA position at the heart of CRM, customer experience and marketing automation within a leading global agency network. \nExposure to international clients and large-scale CRM programs across multiple industries and markets. \nA highly collaborative environment working with specialists in CRM strategy, data, UX/UI design, content production, HTML development and technical architecture. \nContinuous learning and development opportunities across Salesforce Ecosystem, Braze and other leading marketing technologies. \nA culture that values curiosity, ownership and innovation, where your ideas can directly influence how we work and deliver. \nA flexible hybrid working model based in our Barcelona office, with a strong focus on work-life balance. \nA dynamic, international and inclusive team environment with regular knowledge sharing, team events and social activities. \nThe opportunity to grow your career within VML and the wider WPP network globally. \nOur compensation: \nA gross annual salary range of 32,938€ - 37,232€, based on experience level, \nA flexible benefits package through Cobee, allowing you to tailor your benefits to your lifestyle and needs. \nPrivate health insurance. \nHybrid working flexibility with support for home office setup where needed. \nAccess to training budgets, certifications and learning platforms (including Salesforce, Braze and other CRM technologies). \nWellbeing initiatives including mental health support programs and wellness activities. \nEmployee discounts and access to WPP/VML global benefits ecosystem. \nParticipation in team events, agency gatherings and cross-discipline workshops. \nAt VML, we believe in investing in people who build long-term value for our clients and their customers. Your growth is part of our growth. \n Note to agencies:Please note that this role is not open for collaboration, unsolicited referrals will not be reviewed.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.","description_format":"text","description_chars":7814,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Upper-Intermediate (B2)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Continuous learning","Health insurance","Home office","Hybrid work"],"hiring_locations":[{"name":"Spain","iso":"ES","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-09-06T01:19:00Z"}],"visa":[],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.337,"p_room":0.44,"age_days":61,"expected_fill_days":50,"reasons":["conf:1","stale_co","velocity","win:tail","crowd:junior,brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":41620,"is_top_pay":false},"html_url":"https://alion.io/job/vml-campaign-manager-crm","json_url":"https://alion.io/job/vml-campaign-manager-crm.json","meta":{"generated_at":"2026-10-13T19:03:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29192,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":456023},"rest":"https://alion.io/mcp/rest/get_company?id=456023"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvml-campaign-manager-crm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvml-campaign-manager-crm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvml-campaign-manager-crm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vml-campaign-manager-crm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvml-campaign-manager-crm"}]}