{"id":3076609,"url":"https://alion.io/job/vml-content-designer-uk","title":"Content Designer UK","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":91,"ghost_share":0,"stale_share":0.89,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Design","role_family":"Design","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":48000,"max_usd":111000,"period":"year","method":"role_country_seniority_unknown","sample_n":157},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Braze","optional":false},{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-10-22T08:37:44Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-27T06:14:19Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nContent Designer needed to join our Design Team on a permanent basis.\n\nThe opportunity\nWe’re looking for a confident, creative and versatile Content Designer to work on our client’s website experience.\nAs a Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.\nYou’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches and landing pages.\nYou’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.\nSo, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.\nYou’ll be collaborating with a multidisciplinary team, spanning UX, UI and Content, with Senior oversight on complex tasks.\n\nWhat you’ll be doing\nCraft End-to-End Content: Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.\nMap Journeys & Wireframe: Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.\nChampion Tone of Voice & Usability: Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.\nDesign for Accessibility: Like plain language, header structure, descriptive links and alternative text, working with designers and developers.\nCollaborate Cross-Functionally: Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.\nAudit & Iterate: Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.\nSupport User Research & Testing: Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.\nContribute to Standards: Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.\nBalance Workstreams: Prioritisation support from a senior/lead or delivery manager.\n\nWhat we want from you\nProven Content Design Experience: Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.\nPortfolio of Work: A portfolio demonstrating practical examples of content design-including user journeys, wireframes, content testing, or iterative improvements based on user data.\nFigma & Prototyping Skills: Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.\n Usability & Accessibility Knowledge: A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).\nResearch-Informed Mindset: Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions.\nStakeholder Communication: Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams.\nAttention to Detail: Meticulous eye for detail, grammar, terminology, and tone of voice consistency.\nInterest in Emerging Tools: Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks.\n Relevant Background: A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.\n\nIf you know some of this, even better\nCandidates from digital copywriting should demonstrate user-centred decisions, testing or iteration.\nExperience working within automotive, luxury markets, or large-scale digital retail platforms.\nRecognised Content Design certification or formal UX training.\nExperience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.\n\nWhat we can offer you\nAlongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.\nPermanent only\nWe offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.\nOur culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.\nWe lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.\nWe empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.\nAnd we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.\nHow we use AI in the recruitment process: \n\nTo ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process\" \nAt WPPEnterprise Solutions\nWPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. \nOur 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™ \nTo find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn. \nWPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.\n#LI-EMEA #LI-HYBRID\n\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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