Content Specialist (CMS)
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
This is a B2B contract opportunity based in Poland.
Content Specialist/Content Engineer wanted to join our Content Services team!
The opportunity
In this role you will be responsible for creating, editing and managing digital content across enterprise Content Management Systems and Digital Asset Management platforms. You will work closely with cross-functional project teams, authors and client stakeholders to ensure high quality, consistency, and timely delivery of web content.
What you’ll be doing
- Create, edit and maintain content pages and web structures using CMS platforms according to established guidelines and WYSIWYG/HTML editors.
- Upload, organize and tag digital assets in DAM platforms. Perform basic cropping, resizing and format or compression optimization using DAM capabilities or approved image-editing tools.
- Use Figma at a basic level to make minor edits to existing designs, prepare simple layouts, and export assets in web-ready formats.
- Support content migration from legacy platforms to current systems. Conduct visual and technical QA checks against style guides, SEO guidelines and formatting standards.
- Investigate and resolve common content display and formatting issues; assist end users and authors with platform-related questions.
- Write and maintain clear authoring guides, process documentation and knowledge-base articles for authors and internal teams.
- Participate in daily stand-ups, client showcases and collaborate with marketing teams, developers and project managers.
- Utilize basic AI/Generative AI tools to assist in content categorization, summarization, quality checking and task efficiency.
What you should have
- Good understanding of web technologies, content architecture and web application workflows.
- Hands-on experience navigating and managing content within one or more CMS platforms (e.g., AEM, Sitecore, WordPress, Contentful, Drupal). Basic understanding of Digital Asset Management workflows, including asset upload, organization, tagging and metadata.
- Solid understanding of HTML, CSS, web page structure, metadata, hyperlinks and basic responsive design.
- Familiarity with Photoshop, Adobe Express or an equivalent image-editing tool for cropping, resizing, simple adjustments and web optimization. Experience with Figma is a plus for basic asset preparation and layout work.
- Methodical approach to repetitive, high-volume content entry and quality assurance checks.
- Professional English proficiency (B2 level or higher, written and spoken) with the ability to ask clear questions and communicate issues effectively.
- Eager to learn, proactive, open to feedback and comfortable working both independently and as part of a collaborative team.
Bonus points if you have
- Basic understanding of SEO metadata and core web accessibility principles, including alternative text, heading hierarchy and descriptive links.
- Experience with Atlassian tools (Jira, Confluence) and Microsoft SharePoint/Teams.
- Relevant certifications or training (e.g., HTML/CSS Fundamentals, CMS Site Author certifications such as AEM Site Author or Contentful Content Manager).
- Education or background in IT, Digital Media, Computer Science or Communications.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.
Please note that this job is a full-time position located in Poland, but the selection process will be conducted in English.
Please send over your CV in English.
How we use AI in the recruitment process:
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process
In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle-blower policy and reporting procedures, please refer to our dedicated document.
At WPPEnterprise Solutions
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
#LI-EMEA #LI-REMOTE
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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