{"id":571705,"url":"https://alion.io/job/vml-data-director","title":"Data Director","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":89,"ghost_share":0,"stale_share":0.854,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":90000,"max_usd":170000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":71},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-09T13:19:12Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-11-01T03:58:18Z","board_verified":true,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":51},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nDirector, Analytics & Marketing Intelligence - Automotive\nCompany: VML / WPP\nLocation: London, UK\nWorking Model: Hybrid\nReporting to: Chief Marketing Intelligence Officer\nLocation: Sea Containers office, London, SE1\nAt VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.\nOur global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.\nAbout the Opportunity\nWe’re looking for a Director, Marketing Analytics & Intelligence to lead analytics and marketing intelligence across a major European automotive account.\nThis is a senior, client-facing role sitting at the intersection of marketing analytics, consulting and commercial leadership.\nThis isn’t a traditional technical Data Director position. We’re looking for someone who understands how data, analytics and measurement can help senior marketing leaders make better decisions and who can turn complex information into a clear strategic and commercial point of view.\nYou’ll work closely with senior stakeholders across European markets, helping them understand marketing and customer performance, identify opportunities for growth and make more informed decisions through data and insight.\nYour experience could span areas such as marketing effectiveness, marketing mix modelling (MMM), media measurement, CRM and customer analytics, digital and web analytics, and broader marketing intelligence. You don’t need to be the technical specialist in every discipline; what matters is your ability to understand how these areas connect and translate them into meaningful recommendations for clients.\nAlongside leading the analytics relationship, you’ll play an important role in identifying new opportunities, shaping propositions and growing the partnership across Europe.\nWhat You’ll Do\nLead Marketing Analytics & Intelligence\nLead the development and delivery of marketing analytics and intelligence across European markets.\nBring together data and insight from across media, CRM, digital, customer and market sources to create a holistic view of performance.\nTranslate complex analysis into clear, actionable recommendations for senior stakeholders.\nHelp clients understand marketing effectiveness, customer behaviour and the drivers of business performance.\nUse measurement approaches, including MMM and wider effectiveness methodologies, to help inform marketing investment and decision-making.\nIdentify emerging trends, opportunities and challenges and turn these into meaningful strategic recommendations.\nHelp shape new approaches and capabilities across analytics, measurement and marketing intelligence.\nBe a Senior Strategic Partner to Clients\nBuild trusted relationships with senior client stakeholders, acting as an advisor rather than simply a delivery partner.\nUnderstand the business challenge behind the data and determine how analytics and insight can help solve it.\nLead senior conversations around marketing performance, customer behaviour, effectiveness and growth.\nTurn complicated analytical thinking into clear and compelling stories that clients can understand and act on.\nBring a strong point of view, challenge existing thinking where appropriate and introduce new ideas and approaches.\nBalance individual market requirements with a broader European perspective.\nDrive Commercial Growth\nDevelop a deep understanding of client priorities and identify opportunities where data, analytics and intelligence can add further value.\nShape new propositions, solutions and scopes of work around those opportunities.\nSupport and lead pitches, proposals and senior new-business conversations.\nWork with wider VML and WPP capabilities to bring the right expertise together around client challenges.\nUnderstand the commercial aspects of the relationship, including scoping, financial management and account profitability.\nHelp turn strong client relationships and great analytical thinking into sustainable commercial growth.\nConnect Teams & Markets\nWork closely with local market teams to build a joined-up European approach to analytics and marketing intelligence.\nBring together specialists across data, media, strategy, CRM, customer experience and technology to solve complex client challenges.\nEstablish consistent ways of working and share best practice across markets.\nConnect local insights and intelligence to build a stronger regional perspective.\nProvide leadership and direction to cross-functional teams working across different disciplines and markets.\nWhat We’re Looking For\nWe’re looking for someone who can bridge the gap between analytics and the business someone who understands the data but is equally comfortable explaining what it means, what the client should do next and where the next opportunity lies.\nYou’ll ideally bring:\nStrong experience within marketing analytics, measurement, marketing effectiveness or marketing intelligence.\nSignificant experience working within the automotive sector, with a strong understanding of its customers, commercial challenges and marketing landscape.\nExperience across areas such as MMM, media measurement, CRM/customer analytics, digital analytics or marketing effectiveness.\nThe ability to translate complex data and analysis into clear strategic recommendations and compelling client stories.\nStrong senior stakeholder management and the confidence to advise, influence and challenge clients.\nA consulting mindset, with the ability to start with a business challenge and determine the right analytical response.\nStrong commercial awareness and experience identifying opportunities, shaping propositions and growing client relationships.\nExperience working across multiple markets, ideally within a European or global organisation.\nExperience bringing together cross-functional teams and different areas of expertise to solve client problems.\nExcellent communication and presentation skills.\nThe ability to operate effectively within a fast-moving and complex client environment.\nAdditional European language skills would be an advantage.\nWhat’s in it for you?\nAlongside a generous annual leave allowance and pension, you’ll have access to a wide range of benefits, including:\nLife Assurance\nPermanent Health Insurance\nBUPA\nFlexible hybrid working\nEnhanced family-friendly policies\nWell-being Programme\nEmployee Assistance Support\nCycle to Work Scheme\nEye Care and Glasses Vouchers\nSeason Ticket Loans\nWPP Discounts\nYou’ll also have access to ongoing learning and development opportunities and support for your longer-term career development.\nOur Commitment to Diversity, Equity & Inclusion\nVML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.\nWe believe in creating a dynamic working environment that values diversity and inclusion and are committed to recruiting a diverse slate of candidates.\nIf you require reasonable adjustments or additional support during the application process, our People Team will be happy to assist.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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