{"id":3818561,"url":"https://alion.io/job/vml-digital-lead-seo-geo-discoverability","title":"Digital Lead (SEO, GEO, Discoverability)","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":93,"ghost_share":0,"stale_share":0.925,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Buenos Aires, Argentina"],"countries":["AR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Semrush","optional":false},{"name":"GA4","optional":true},{"name":"Looker","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-11-05T14:41:20Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-14T15:15:59Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nWe are looking for a Digital Lead to join our team and lead digital discoverability and website optimization initiatives for a major regional account across South America.\nThis is a role with a strong focus on SEO, GEO, AEO, website optimization and content operations, combining strategic thinking with hands-on digital expertise.\nWe are looking for someone who can go beyond traditional SEO and understand how brands need to evolve their digital presence across both search engines and AI-powered platforms.\nWhat you'll do\nLead SEO, GEO and AEO strategies to strengthen organic visibility and brand discoverability across traditional and AI-powered search environments.\nOwn and prioritize the website optimization roadmap, identifying opportunities to improve traffic, engagement, usability and conversion.\nAnalyze website performance, user behavior, search trends and competitive insights to identify optimization opportunities.\nConduct keyword research, technical SEO audits, competitor analysis and content gap assessments.\nWork on technical SEO, site architecture, structured data and content optimization.\nCollaborate with UX/UI, technology, analytics, content and regional teams to continuously improve the digital experience.\nSupport content authoring and publishing operations, including website updates, localization and CMS workflows.\nDefine KPIs and translate data into actionable recommendations for regional and global stakeholders.\nIdentify opportunities to incorporate AI and automation into digital and content workflows.\nAct as a regional subject-matter expert in digital discoverability, bringing a strategic perspective and helping evolve the practice beyond traditional SEO. \nWhat we're looking for\nSenior experience in SEO, Digital Marketing, Martech, Digital Experience or Website Optimization.\nKnowledge or experience with GEO, AEO and AI-driven discoverability.\nExperience working with tools such as Semrush, Google Search tools and other SEO/AI platforms.\nExperience with CMS, content authoring and publishing workflows. Adobe Experience Manager or the Adobe ecosystem is a plus, but not mandatory.\nExperience working with analytics and visualization tools such as GA4, Looker Studio or Power BI.\nUnderstanding of UX optimization, CRO and web analytics.\nAbility to combine strategic thinking with hands-on execution.\nStrong stakeholder management and communication skills.\n Advanced English is required. Portuguese is a plus. \nWork model\nHybrid work model in Buenos Aires.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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