{"id":1165475,"url":"https://alion.io/job/vml-manager-marketing-effectiveness-intelligence","title":"Manager, Marketing Effectiveness & Intelligence","company":{"id":456023,"name":"VML","domain":"vml.com","url":"https://alion.io/company/vml","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":97,"ghost_share":0,"stale_share":0.835,"repost_share":0,"time_to_fill_p50_days":54,"computed_at":"2026-09-26T05:45:00Z"}},"role":"Legal","role_family":"Legal","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Detroit, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-09-24T02:28:21Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-27T02:38:02Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Who We Are\nVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. \nVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. \nFor more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.\nTHE OPPORTUNITY\nManager, Marketing Effectiveness & Intelligence (ME&I)\nCould this be you?\nVML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence (ME&I) to support measurement, reporting, and optimization initiatives for a key client account. This role is ideal for someone who thrives at the intersection of data, marketing, and business strategy.\nWe're looking for a collaborative problem solver who can transform data into actionable insights, bring together cross-functional teams, and help clients make smarter marketing decisions. You will serve as a trusted partner to internal teams and client stakeholders, driving measurement strategies, reporting solutions, and performance optimization opportunities across paid media, owned channels, and digital experiences.\nThe ideal candidate has strong experience with marketing analytics, dashboarding, website analytics, and data storytelling, and is comfortable working with both technical teams and business stakeholders.\nWhat's In It For You?\nMake an immediate impact on how marketing performance is measured and optimized.\nPartner with clients and senior stakeholders on high-visibility initiatives.\nWork alongside strategy, media, analytics, technology, and data teams.\nContinue developing expertise across emerging analytics, measurement, and AI-enabled capabilities.\nBe part of a collaborative and entrepreneurial team culture focused on growth and innovation.\nWhat You Will Do\nMeasurement Strategy & Analytics\nPartner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.\nServe as a strategic analytics lead across marketing, media, website, and customer experience initiatives.\nTranslate business questions into analytical approaches that deliver actionable insights and recommendations.\nSupport Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.\nReporting, Dashboards & Insights\nLead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.\nGather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.\nAnalyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.\nTranslate complex datasets into clear, compelling stories for clients and stakeholders.\nPresent findings and recommendations to both technical and non-technical audiences.\nData Quality & Measurement Operations\nPartner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.\nMonitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.\nHelp ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.\nSupport vendor integrations, platform governance, and ongoing measurement best practices.\nCross-Functional Leadership\nAct as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.\nManage multiple workstreams and priorities while maintaining a high standard of quality and accuracy.\nPromote knowledge sharing and analytics best practices across the organization.\nWhat Your Prior Experience Consists Of\nExperience analyzing marketing and media performance data to inform business decisions.\nExperience working with data engineers, reporting teams, and cross-functional stakeholders.\nStrong understanding of digital marketing measurement and customer behavior analytics.\nExperience building or supporting data visualization and dashboarding solutions.\nAbility to derive meaningful insights and business recommendations from large datasets.\nExcellent communication and presentation skills with client-facing experience.\nStrong attention to detail and commitment to data accuracy and quality.\nAbility to work independently while collaborating effectively across teams and disciplines.\nWhat It Takes\nBachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.\n5-8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.\nExperience with data visualization platforms such as Power BI, Tableau, or Looker Studio.\nExperience partnering with data engineering teams on reporting, automation, or data integration initiatives.\nStrong proficiency in Excel and PowerPoint.\nExperience with digital analytics platforms, including Adobe Analytics (preferred) and/or Google Analytics.\nFamiliarity with CM360, DV360, ad serving technologies, and digital media measurement.\nExperience developing recurring performance reports, executive scorecards, and dashboard solutions.\nUnderstanding of data governance, taxonomy management, and data quality best practices.\nExperience supporting website analytics and customer journey measurement.\nExperience with testing methodologies, A/B testing, or Test & Learn programs is a plus.\nThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.\n_\n$75,000—$180,000 USD\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWhen you click \"Submit Application\", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.","description_format":"text","description_chars":7293,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-24T02:36:02Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":54,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-26T05:45:00Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":false},"html_url":"https://alion.io/job/vml-manager-marketing-effectiveness-intelligence","json_url":"https://alion.io/job/vml-manager-marketing-effectiveness-intelligence.json","meta":{"generated_at":"2026-09-27T03:14:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3005,"day_limit":5000,"remaining_today":1995,"minute_limit":60,"resets_at":"2026-09-28T00:00:00Z"}}}