{"id":2979294,"url":"https://alion.io/job/vocus-marketing-automation-lead","title":"Marketing Automation Lead","company":{"id":50837,"name":"Vocus","domain":"vocus.io","url":"https://alion.io/company/vocus-io","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Melbourne, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":73000,"max_usd":198000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-20T13:00:00Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-22T04:41:58Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"The Opportunity\nWe're looking for an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing capability across our consumer brands, Dodo and iPrimus based in our Melbourne office.\nThis is a highly visible leadership role that combines strategic thinking with hands-on technical expertise. You'll own the marketing automation ecosystem, lead a team of specialists, and help shape personalised customer experiences that drive acquisition, engagement, retention and customer lifetime value.\nIf you're passionate about customer journeys, marketing technology, data-driven decision making and building scalable automation solutions, we'd love to hear from you.\n\nWhat You'll Be Responsible for\nAs the Marketing Automation Lead, you'll be responsible for the technical design, implementation and optimisation of automated customer communications across multiple channels. You'll work closely with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver sophisticated lifecycle programs that improve customer outcomes and commercial performance.\nYou'll also play a key role in advancing Vocus' broader Martech capability, ensuring platforms, processes and people are set up for long-term success.\nLead Customer Lifecycle Automation\nDesign and deliver automated customer journeys across acquisition, onboarding, engagement, cross-sell, upsell, retention and win-back programs.\nBuild and optimise multi-channel lifecycle communications across email, SMS, push notifications, in-app messaging and other owned channels.\nDevelop scalable frameworks, governance standards and delivery processes that improve speed, consistency and quality.\nDrive personalisation, segmentation and testing strategies that improve customer engagement and commercial performance.\nTranslate business requirements into audience logic, journey designs, decisioning rules and activation requirements.\nOwn and Evolve Martech Capability\nOwn and optimise our marketing automation platform - Salesforce Marketing Cloud.\nPartner with Technology, Data and Analytics teams to improve platform integrations, customer data flows and activation capability.\nSupport the evolution of audience structures, segmentation frameworks and customer data models.\nContribute to the broader Martech roadmap, including automation, AI-enabled workflows and customer engagement technologies.\nEnsure campaigns are built with robust measurement, tracking and reporting capability.\nDrive Commercial Outcomes\nEstablish test-and-learn frameworks that generate measurable improvements in customer experience and business performance.\nPartner with Analytics teams to uncover insights and identify optimisation opportunities.\nTranslate customer and behavioural data into actionable recommendations that improve targeting and conversion.\nManage key vendor and platform relationships to deliver maximum value and business impact.\nLead a High-Performing Team\nProvide day-to-day leadership and coaching to a team of Marketing Automation Specialists.\nSet standards for campaign execution, governance, quality assurance and continuous improvement.\nPrioritise workload across multiple initiatives while balancing business demand and team capacity.\nBuild automation capability across the team and champion best practice in lifecycle marketing.\nWhat Success Looks Like\nSeamless, personalised customer journeys across the customer lifecycle.\nIncreased engagement, retention and customer lifetime value.\nImproved operational efficiency through automation and standardisation.\nStrong partnership across Marketing, Product, Digital, Data and Technology teams.\nA highly capable and engaged marketing automation team.\n\nWhat you’ll bring to the role\nYou're a technically strong marketing automation professional with experience leading sophisticated lifecycle programs and teams within complex customer environments.\nProven experience leading lifecycle marketing, CRM and marketing automation programs.\nStrong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar.\nDeep understanding of Martech ecosystems including CRM, CDP, Customer Value Management, analytics and personalisation technologies.\nExperience designing and delivering customer journeys, segmentation strategies and trigger-based communications.\nStrong understanding of customer data, audience segmentation, APIs, event-driven architecture and platform integrations.\nHands-on capability with SQL and experience working with HTML, CSS, scripting or related technologies.\nExperience leveraging AI-enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation.\nStrong analytical capability with the ability to use insights and experimentation to improve business outcomes.\nExcellent stakeholder management and communication skills, with the ability to simplify complex technical concepts.\nHighly Regarded\nSalesforce Marketing Cloud expertise.\nExperience working within telecommunications, subscription, digital or customer-centric businesses.\nRelevant tertiary qualifications in Marketing, Technology, Data, Business or related disciplines.","description_format":"text","description_chars":5169,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales Enablement","Email Marketing"],"lifecycle":[{"event":"open","at":"2026-10-21T06:19:18Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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