Marketing Manager - Vision Networks

You will be responsible for developing and delivering marketing activity that supports Vision Networks’ growth and network expansion objectives across greenfield and brownfield markets.

Working closely with Sales, Commercial, Networks and other key stakeholders, the role develops and coordinates targeted marketing programs to build awareness, generate demand and support customer acquisition across priority audiences including Retail Service Providers (RSPs), property developers, builders, strata and building managers, owner’s corporations and residents.

This is a hands-on marketing role with a strong focus on campaign planning and execution, content and communications, digital marketing, sales enablement and market insights. The Marketing Manager will also manage specialist agencies and suppliers to deliver activities requiring dedicated expertise, ensuring marketing investment is targeted, measurable and aligned to commercial priorities. The role doesn’t have any direct reports.

Key Responsibilities

Develop and deliver the Vision Networks marketing plan aligned to business growth, network expansion and RSP acquisition priorities

Plan and coordinate targeted marketing programs across greenfield and brownfield segments and priority geographic markets

Develop content and communications that support customer acquisition, stakeholder engagement and Vision Networks’ market presence

Coordinate the development of case studies, customer stories, presentations, capability materials, product collateral and website/social content

Manage Vision Networks’ digital marketing activity across website, email, social media and paid digital channels

Coordinate SEO, paid search, paid social and other specialist digital activity through agency partners

Partner with Sales and Networks to understand commercial priorities and provide marketing support for target accounts, segments and opportunities

Monitor customer, competitor and market developments relevant to Vision Networks’ growth strategy.

Skills & Experience

5+ years’ experience in B2B marketing, ideally within telecommunications, technology, infrastructure, property, utilities or a related industry

Demonstrated experience developing and delivering integrated marketing campaigns that support lead generation and commercial growth

Strong generalist marketing capability across campaigns, content, digital marketing, communications and sales enablement

Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners

Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications

Commercial mindset with the ability to understand business priorities and translate them into focused marketing activity

Experience managing external agencies, suppliers and marketing budgets

Comfortable using data and insights to measure performance and inform marketing decisions.