{"id":2835034,"url":"https://alion.io/job/volcora-channel-marketing-manager","title":"Channel Marketing Manager","company":{"id":4448152,"name":"Volcora","domain":"volcora.com","url":"https://alion.io/company/volcora","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"part_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_company_offices","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":30000,"max":80000,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"HubSpot","optional":true},{"name":"Mailchimp","optional":true},{"name":"PHP","optional":true},{"name":"Salesforce","optional":true},{"name":"Shopify","optional":true},{"name":"WordPress","optional":true}],"status":"live","first_seen_at":"2026-10-19T03:39:17Z","employer_posted_date":null,"last_verified_at":"2026-10-19T03:39:17Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"Position OverviewThe Senior Channel Marketing Manager will lead Volcora’s channel, brand, content, digital, and industry marketing programs.\nThis person will be responsible for turning Volcora’s business priorities into structured marketing campaigns that increase brand awareness, support channel partners, generate qualified opportunities, and strengthen Volcora’s position within the POS, payments, retail technology, and hospitality technology industries.\nThis is a hands-on role. The Senior Channel Marketing Manager will set strategy, but must also be comfortable writing campaign messaging, reviewing content, building presentations, coordinating events, launching emails, managing partners, and analyzing campaign performance.\nThe ideal candidate has experience marketing B2B technology, hardware, SaaS, payments, or other products sold through partners, resellers, distributors, or strategic alliances.\nKey ResponsibilitiesMarketing Strategy and Planning\nDevelop and execute Volcora’s annual marketing plan in alignment with revenue, channel, product, and business-development goals.\n\nEstablish clear messaging, target audiences, campaign priorities, content themes, and performance objectives.\n\nTranslate company objectives into quarterly and monthly marketing programs.\n\nManage the marketing calendar, budget, resources, agencies, freelancers, and campaign timelines.\n\nIdentify the marketing activities that will have the greatest impact on partner engagement, qualified pipeline, and industry visibility.\n\nRegularly evaluate campaign performance and adjust priorities based on results.\n\nChannel and Partner Marketing\nDevelop and manage marketing programs for Volcora’s resellers, ISVs, payment partners, processors, distributors, and strategic partners.\n\nStrengthen and promote Volcora’s partner program through communications, onboarding, enablement, and co-marketing.\n\nCreate monthly partner campaign packages that may include emails, social content, landing pages, product materials, and lead-generation offers.\n\nDevelop co-branded campaigns, webinars, case studies, partner spotlights, and event programs.\n\nCreate partner toolkits containing product images, sales presentations, social templates, email copy, competitive materials, and other resources.\n\nWork with sales to identify priority partners and develop account-specific marketing plans.\n\nIncrease partner participation in campaigns, product launches, webinars, events, and customer-development initiatives.\n\nEstablish processes for tracking partner engagement, partner-sourced opportunities, and marketing-influenced revenue.\n\nBrand Positioning and Messaging\nStrengthen and consistently communicate Volcora’s position as a channel-focused provider of reliable and deployment-ready POS hardware.\n\nDevelop clear messaging for different audiences, including VARs, ISVs, processors, distributors, and multi-location operators.\n\nMaintain brand voice, visual standards, product messaging, and company positioning across all channels.\n\nEnsure product specifications are translated into meaningful business benefits.\n\nReview and approve major marketing communications before publication.\n\nHelp organize Volcora’s growing product portfolio into understandable solution categories and market narratives.\n\nMonitor competitor positioning and identify opportunities for Volcora to differentiate.\n\nDemand Generation and Campaign Management\nPlan and execute integrated campaigns across email, social media, website, events, webinars, partner channels, and targeted advertising.\n\nCreate campaigns supporting product launches, partner recruitment, hardware upgrades, vertical solutions, and industry events.\n\nBuild audience segments and lead-nurturing campaigns for partners, prospects, and existing customers.\n\nCollaborate with sales to define campaign follow-up processes and lead qualification standards.\n\nDevelop campaign landing pages, offers, calls to action, and conversion paths.\n\nTrack leads from initial engagement through qualified opportunity and revenue where possible.\n\nTest messaging, formats, audiences, and campaign channels to improve performance.\n\nEmail Marketing and Marketing Automation\nOwn Volcora’s email marketing strategy, including newsletters, product announcements, partner communications, event campaigns, and nurture programs.\n\nDevelop segmentation based on partner type, account status, product interest, purchasing history, engagement, and industry.\n\nBuild automated communications for partner onboarding, customer nurturing, event follow-up, and product education.\n\nEnsure contact lists are organized, accurate, compliant, and appropriately segmented.\n\nReview email performance and improve open rates, click rates, responses, conversions, and deliverability.\n\nCoordinate closely with sales so email campaigns support active account-development priorities.\n\nContent and Thought Leadership\nDevelop Volcora’s editorial strategy across articles, case studies, technical guides, social media, email, webinars, and video.\n\nIdentify topics that build authority in POS hardware, retail technology, payments, deployment, device lifecycle, kiosks, KDS, and unattended retail.\n\nInterview partners, customers, executives, sales representatives, and technical personnel.\n\nProduce or oversee case studies, partner stories, white papers, product guides, blog articles, and industry commentary.\n\nTurn technical information into clear, credible, and commercially useful content.\n\nRepurpose core content across email, LinkedIn, sales materials, webinars, videos, and partner campaigns.\n\nDevelop a consistent schedule of educational and promotional content.\n\nEnsure content is accurate, useful, differentiated, and aligned with Volcora’s brand.\n\nSocial Media and Community Leadership\nOwn Volcora’s social media strategy, with LinkedIn as the primary B2B platform.\n\nGuide the Marketing & Community Specialist in maintaining the content calendar and daily community engagement.\n\nDevelop recurring content series covering partner stories, deployments, products, technical education, events, and company updates.\n\nIncrease engagement from relevant industry professionals rather than focusing only on general follower growth.\n\nEstablish an employee advocacy program that helps sales, product, support, and leadership share relevant content.\n\nMonitor industry conversations, partner activity, competitor communications, and emerging topics.\n\nBuild meaningful relationships with channel professionals, partners, customers, associations, and industry communities.\n\nEvents, Trade Shows, and Webinars\nDevelop marketing strategies for RetailNOW, NRF, regional payments events, partner conferences, webinars, and other industry programs.\n\nTreat each event as an integrated campaign spanning pre-event promotion, scheduled meetings, on-site content, and post-event follow-up.\n\nWork with sales to identify target accounts and schedule qualified meetings before events.\n\nDevelop event themes, booth messaging, presentations, invitations, landing pages, social campaigns, and follow-up communications.\n\nCoordinate partner dinners, roundtables, webinars, product demonstrations, and other engagement programs.\n\nEnsure leads are captured, organized, assigned, followed up, and measured.\n\nEvaluate events based on qualified meetings, pipeline, partner engagement, and eventual revenue—not only booth traffic.\n\nProduct Marketing and Sales Enablement\nDevelop positioning, messaging, and go-to-market plans for new and existing products.\n\nCreate product launch plans in coordination with sales, product, technical, operations, and leadership teams.\n\nProduce sales presentations, competitive battlecards, solution briefs, product-selection guides, compatibility materials, and FAQs.\n\nHelp package Volcora products into solutions for target verticals and business use cases.\n\nTrain sales and channel partners on key product messages, competitive advantages, and customer benefits.\n\nGather feedback from partners, customers, and sales teams to improve product messaging and market fit.\n\nCoordinate marketing support for emerging product lines such as kiosks, KDS, mobile devices, vending, and IoT solutions.\n\nWebsite and Digital Presence\nOwn the strategy, messaging, content quality, and conversion effectiveness of Volcora’s website.\n\nDevelop pages for specific audiences, solutions, industries, products, campaigns, and partner programs.\n\nEnsure product pages are accurate, consistent, professional, and easy to understand.\n\nImprove website calls to action for demo requests, partner applications, compatibility inquiries, and rollout discussions.\n\nCoordinate with designers, developers, SEO resources, and internal stakeholders.\n\nReview website analytics and identify opportunities to increase qualified traffic and conversions.\n\nMaintain a consistent digital presentation across Volcora’s website, partner portals, social channels, and third-party profiles.\n\nAnalytics and Reporting\nEstablish clear marketing KPIs tied to awareness, partner engagement, qualified opportunities, and revenue.\n\nDevelop dashboards and regular reports covering email, website, social media, events, campaigns, partner activity, and pipeline.\n\nTrack marketing-sourced and marketing-influenced opportunities in collaboration with sales.\n\nMeasure campaign ROI and recommend where Volcora should increase, reduce, or discontinue spending.\n\nMonitor metrics such as qualified leads, partner-sourced pipeline, campaign conversion, event meetings, content engagement, and customer acquisition.\n\nPresent concise monthly and quarterly marketing updates to company leadership.\n\nUse data to guide decisions while recognizing the longer sales cycle of B2B channel marketing.\n\nTeam and Vendor Management\nManage and mentor the Marketing & Community Specialist.\n\nEstablish clear priorities, workflows, deadlines, approval processes, and quality standards.\n\nCoordinate freelance designers, writers, video editors, developers, agencies, and other external resources.\n\nProvide constructive feedback and help junior team members develop professionally.\n\nBuild repeatable processes that allow Volcora to scale its marketing activity efficiently.\n\nEnsure that external partners understand Volcora’s products, audiences, and brand standards.\n\nMaintain accountability for deliverables, budgets, quality, and results.\n\nQualifications\nBachelor’s degree in marketing, communications, business, or a related field.\n\nFive to eight years of B2B marketing experience.\n\nExperience in channel, partner, ecosystem, alliance, product, or demand-generation marketing.\n\nDemonstrated ability to plan and execute integrated marketing campaigns.\n\nStrong professional English writing, editing, and presentation skills.\n\nExperience with email marketing, social media, content development, events, and digital campaigns.\n\nAbility to understand technical products and convert features into clear customer and partner benefits.\n\nExperience working closely with sales teams and supporting revenue goals.\n\nStrong project-management and organizational skills.\n\nExperience managing multiple campaigns, stakeholders, and deadlines.\n\nAbility to work independently and make decisions in a growing company.\n\nAvailability for consistent collaboration during U.S. business hours.\n\nPreferred Qualifications\nExperience in POS, payments, fintech, retail technology, restaurant technology, hardware, SaaS, IT distribution, or a related industry.\n\nExperience working with VARs, ISVs, processors, distributors, resellers, or strategic partners.\n\nKnowledge of channel concepts such as partner tiers, deal registration, co-marketing, MDF, account protection, and partner enablement.\n\nExperience with Zoho, HubSpot, Salesforce, Mailchimp, Klaviyo, or similar CRM and marketing-automation platforms.\n\nExperience managing LinkedIn campaigns and B2B social content.\n\nExperience planning and measuring trade shows, conferences, webinars, and partner events.\n\nFamiliarity with Shopify, WordPress, or other content-management systems.\n\nBasi...","description_format":"text","description_chars":14799,"description_truncated":true,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-19T05:28:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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