{"id":1741308,"url":"https://alion.io/job/voltera-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":58195,"name":"Voltera","domain":"voltera.io","url":"https://alion.io/company/voltera","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Waterloo, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":96000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":142},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Semrush","optional":false},{"name":"JavaScript","optional":true}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-10T23:34:29Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"About Voltera\nVoltera is a rapidly scaling and profitable Canadian tech company that has been driving change in the additive electronics industry since 2013. Our customers span 92 countries and use our products to improve quality of life and push the boundaries of what electronics can do. From developing electronics skin to exploring space, our products support some of the world’s most exciting engineering endeavors.\nOur first product, the V-One PCB printer, integrates drilling through-holes, printing conductive materials, dispensing solder paste, and reflowing circuits to enable fast iteration of circuit board designs. Our second product, the NOVA materials dispensing system, offers precision dispensing of functional materials on both flexible and rigid substrates for flexible hybrid electronics prototyping and materials research.\nAs we continue to tackle new challenges, we are looking for ambitious, talented individuals to join the adventure. We are a tight-knit, mission-driven team. You will be supported by people who care, challenged to grow, and trusted to make a real impact.\nAbout the Job\nManage and maintain Voltera’s martech stack, including HubSpot for contact management, sequences, emails, newsletters, forms, and analytics\nIdentify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiency\nDevelop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures \nMaintain documentation for marketing systems, processes, workflows, and integrations\nContribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring they are executed correctly, optimized, and delivered on schedule\nCoordinate with content, creative, product marketing, sales, and other stakeholders to ensure campaign readiness\nInvestigate sales funnel leaks and collaborate with the marketing and sales teams on methods to improve lead engagement and conversion\nBuild and maintain marketing dashboards and generate recurring performance reports\nTrack marketing metrics, such as campaign performance, lead generation, conversion rates, pipelines, acquisition costs, and ROI and translate the data into clear, actionable recommendations for improvements\nWork with the Content Marketer and Front-End Developer to support day-to-day marketing website operations, including content updates, forms, tracking, and SEO implementation\nOversee campaign budgets and conduct regular AB testing and reporting\nResearch, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives\nCollaborate with internal teams to understand the customer experience and optimize conversion\nWorking conditions\nWorking from the office in Waterloo at least three days per week.\nAbout You\nPost-secondary education in marketing and 5+ years of relevant work experience\nStrong analytical skills and data-driven thinking\nA solid understanding of trends and best practices in online marketing\nDemonstrable experience:Leading paid advertising and email marketing campaigns\nUsing HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack\nRunning A/B and multivariate experiments\nContributing to inbound and outbound marketing programs\nEvaluating the customer journey and optimizing for conversion\n\nNice to haves\nExperience with web accessibility standards and guidelines\nWorking knowledge of HTML, CSS, or JavaScript\nWhy We’re Awesome\nWe’re a scaling company - you’re hired to have a voice, not to be a cog.\nThree weeks' vacation to start, plus a paid end-of-year company shutdown.\nFlexible work hours.\nFamily-friendly work culture.\nCollaborative work environment.\nLocated in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.\nIf this sounds like a good fit, reach out! We’d love to hear from you.\nCompensation\nThe expected base salary range for this role is CAD $58,000-$70,000. Final compensation will be based on job-related skills, experience, and qualifications. This range reflects base pay only and does not include bonus eligibility or benefits.\nPosting and application details\nThis posting is for an existing vacancy. Applications are reviewed by a member of our team; we do not use artificial intelligence (AI) to screen, assess, or select candidates. Selected applicants will be contacted regarding next steps.\nVoltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law.\nAccommodations are available upon request for candidates participating in all aspects of the recruitment process. If you require accommodation or require recruitment documents in a different format, please contact us at .","description_format":"text","description_chars":5145,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["3D Printers & Additive Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-03T03:27:17Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.786,"p_room":0.945,"age_days":8,"expected_fill_days":22,"reasons":["conf:2","win:mid"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/voltera-demand-generation-specialist","json_url":"https://alion.io/job/voltera-demand-generation-specialist.json","meta":{"generated_at":"2026-10-11T03:44:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1748,"day_limit":5000,"remaining_today":3252,"minute_limit":60,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58195},"rest":"https://alion.io/mcp/rest/get_company?id=58195"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvoltera-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvoltera-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvoltera-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/voltera-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvoltera-demand-generation-specialist"}]}