Head of Growth/Demand
About Vooma
Enterprise software is in the midst of a revolution. The world is shifting from "systems of record" to "systems of automation" - LLM powered agents and orchestrators that perform complex business tasks on behalf of and in concert with humans, with increasing levels of autonomy.
Vooma's mission is to build the AI orchestration platform for America's $800+ BN trucking industry. Everything we touch in the physical world is moved on a truck - it's the backbone of the US economy. Yet logistics today is still extremely manual, which makes it one of the hungriest industries for the shift toward AI Agents.
At Vooma, the products you'll build will help freight brokers and trucking companies win more business and seamlessly execute freight. Our AI agents operate across voice, email and text to automate critical workflows across the load lifecycle.
Vooma is backed by top-tier investors including Index Ventures, Craft Ventures, Y-Combinator, and CEOs, founders and executives from the logistics industry.
About the role
Your role, should you choose to join us, will be Head of Growth / Demand.
In this role, you’ll be the principal architect of the Vooma growth engine. You will design and execute growth strategies and tactics to help the $800BN trucking industry transform their operations with AI.
You're the right person for this role if you're excited to build not just marketing campaigns, but help shape the company's trajectory from early days. You're a good fit if you're the type of person that is known by your peers to move mountains and make progress, no matter the circumstances. The ambiguity of early stage company building is thrilling to you, and you're excited by the challenge of breathing life into things that didn't exist before.
Your responsibilities will include:
Events & Sponsorships: Design and execute our presence at key industry conferences, trade shows, and networking events to build brand awareness and generate leads
Outbound Strategy: Develop and optimize outbound campaigns that cut through the noise to reach freight brokers, trucking companies, and logistics decision-makers with compelling, personalized messaging
Account-Based Marketing: Create targeted, multi-touch campaigns for our highest-value enterprise prospects, coordinating closely with sales to move strategic accounts through the pipeline
Partner Marketing: Build and manage strategic partnerships with complementary logistics technology companies, industry associations, and service providers to expand our reach and credibility
Content Distribution: Amplify our thought leadership content across multiple channels to establish Vooma as the definitive voice on AI transformation in logistics
Growth Analytics: Build dashboards and reporting systems to track, measure, and optimize all demand generation activities
Market Intelligence: Become the expert on our target market, tracking competitor movements, industry trends, and buyer behavior to inform strategy and positioning
Must haves:
- 5+ years of experience in B2B demand generation, growth marketing, or similar roles, preferably in enterprise software or logistics/supply chain
- Proven track record of building and scaling demand generation programs that drive measurable pipeline and revenue growth
- Experience with account-based marketing tactics and tools
- Strong analytical skills with experience in marketing attribution, funnel optimization, and performance measurement
- Excellent written and verbal communication skills with the ability to craft compelling messaging for technical and executive audiences
- Experience planning and executing industry events, conferences, and sponsorship programs
- Entrepreneurial mindset with the ability to thrive in ambiguous, fast-changing environments
Nice-to-haves:
- Experience in logistics, freight, transportation, or supply chain technology
- Background in AI/ML or enterprise automation software marketing
- Experience with content marketing and thought leadership programs
- Previous startup experience, especially in early-stage growth roles
- Existing relationships in the freight and logistics industry
Why you’ll love working here
The rare opportunity to join a formidable team to build an enduring company, in person, as a first 15 employee with unlimited growth potential
Massive market opportunity: Help transform a $800+ billion industry that touches every aspect of the physical economy
Cutting-edge technology: Work with the latest in AI and LLM technology to solve real-world business problems
Strong founding team: Learn from experienced founders with deep logistics and AI expertise
Top-tier backing: Supported by world-class investors and industry leaders who open doors and provide strategic guidance
Competitive compensation with significant equity upside that could be life-changing as we scale
Comprehensive benefits: Medical, dental, and vision coverage
San Francisco location: Work in-person with a tight-knit, high-performing team in the heart of the tech ecosystem
This role is based in person in San Francisco, CA (not remote).