{"id":3536122,"url":"https://alion.io/job/wallarm-demand-generation-manager","title":"Demand Generation Manager","company":{"id":171983,"name":"Wallarm","domain":"wallarm.com","url":"https://alion.io/company/wallarm","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-30T14:25:11Z","employer_posted_date":null,"last_verified_at":"2026-10-30T14:25:11Z","board_verified":false,"closed_at":null,"days_open":1,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":1},"description":"Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.\nWe’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.\nWe're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels. \nMost of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities. \nWhat you'll do\nLead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.\n\nTurn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.\n\nShape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.\n\nBuild nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.\n\nGrow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.\n\nCare for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.\n\nShare what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.\n\nWhat success looks like in your first 6 months\nEvent and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.\n\nMarketing and sales share a clear, trusted view of which programs create pipeline.\n\nMarketing-sourced pipeline reaches 50% of new pipeline.\n\nThe webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.\n\nNurture programs bring contacts back into sales conversations.\n\nEvent investments are guided by pipeline data.\n\nRequirementsWe believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.\n\nExperience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools\n\nHands-on experience using AI tools in your day-to-day work\n\nA track record of running recurring webinars or events and connecting them to pipeline\n\nComfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking\n\nExperience working toward pipeline or opportunity goals\n\nA collaborative approach to working with sales and building shared processes across teams\n\nCreativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks\n\nClear, engaging writing for email and landing pages\n\nAbility to travel to conferences and events as needed\n\nBonus points\nSecurity or infrastructure industry experience\n\nFamiliarity with webinar platforms such as ON24, Goldcast or Zoom Webinars\n\nExperience planning events\n\nCo-marketing with cloud providers or channel partners\n\nWhat we offer\nRemote work anywhere in the US\n\nCompetitive salary.\n\nPaid time off.\n\nHealth insurance.\n\nWork equipment provided.\n\nThe opportunity to shape a growing marketing function and see the direct impact of your work\n\nOriginally posted on Himalayas","description_format":"text","description_chars":4151,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Application Security","Web Security & DDoS 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