Manager, Digital Media - Walmart Creator Partnerships
Position Summary...
The Manager, Digital Media- Walmart Creator Partnerships will lead end-to-end execution of marketing and brand campaigns within Walmart Creator, owning the operational engine that turns campaign strategy into disciplined, high-quality execution. This role oversees the full campaign lifecycle from strategy and creator selection through content delivery, approvals, payouts, and performance analysis ensuring campaigns launch on time, align with brand goals, and drive measurable business impact. This role will combine best-in-class campaign execution with marketing strategies that scale creator adoption and performance.This is not a siloed role. Success requires deep collaboration across Walmart Creator Growth, Walmart Connect, Walmart Marketplace, Legal, other cross functional partners and external creators. The ideal candidate combines strong influencer campaign & marketing fundamentals with exceptional organization, executional rigor, creative fluency, and an ability to manage complex, fast-moving workflows at scale.
What you'll do...
Own campaign execution from kickoff to closeout, including briefing, timelines, creator casting, activation, approvals, and launch readiness.
Translate campaign objectivesinto clear briefs, creative guidelines, and execution plans that enable creators to deliver authentic, on-brand content.
Serve as the single execution owner responsible for keeping campaigns moving, stakeholders aligned, and deliverables on track.
Manage multiple concurrent campaigns across platforms without sacrificing quality, speed, or attention to detail.
Leverage campaign insights to inform broader commercializationstrategy, optimizingadoption, conversion, and GMV impact across the creator ecosystem.
Championa test-and-learn mindset, translating data into actionable recommendations that improve performance over time.
Campaign Lifecycle Ownership
Identify, vet, onboard, and manage creators participatingin campaigns, ensuring alignment with campaign goals and brand standards.
Act as the primary point of contact for creatorsmaintainingproductive relationships, resolving issues, and keeping creators engaged throughout the campaign lifecycle.
Coordinate creatortasks and deliverables, reviewing submissions and routing approvals to ensure content adheres to guidelines prior to submission.
Maintain a high bar for creator experience through clear communication, proactive support, and consistent follow-through.
Operational Excellence
Support creator rate scopes of work in partnership with internal stakeholders, balancing creator value with campaign objectives.
Coordinate closely with Legal and Finance to ensure contracts, documentation, and payout workflows are accurateand compliant.
Ensure campaignsmaintainclean trackers, timelines,and operational handoffs.
Proactively troubleshoot payment, contract, or execution issues tied to live and completed campaigns.
Leadership Profile
Execution firstoperator with proven experience planning and running influencer or creator campaigns end to end.
Growth-oriented mindset with experience using performance data to inform strategy, optimizecampaigns, and scale impact.
Highly collaborative and cross-functional - able to influence across disciplines and align diverse stakeholders.
Meticulous attention to detail with strong analytical rigor.
Experience with affiliate marketing, performance-based partnerships, or social commerce monetization models is a strong plus.
Highly organized and detail oriented, with the ability to manage multiple campaigns simultaneously in fast-pacedenvironments.
Strong relationship builderwith confidence,communicating directly with creators and negotiating deliverables and expectations.
Socially fluent with a deep understanding of creator platforms, content formats, and evolving social trends.
Analytical and data driven, comfortable using performance insights to improve creative effectiveness and ROI.
Thrives in high growth, cross-functionalenvironments that require ownership, adaptability, and relentless follow-through.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team