{"id":3545862,"url":"https://alion.io/job/walrus-foundation-integrated-marketing-lead","title":"Integrated Marketing Lead","company":{"id":450133,"name":"Walrus Foundation","domain":"walrus.xyz","url":"https://alion.io/company/walrus-foundation","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA","MX","AI","AG","AW","BS","BB","BZ","BM","VG","BQ","KY","CR","CW","DM","DO","SV","GL","GD","GP","GT","HT","HN","JM","MQ","MS","NI","PA","PR","KN","LC","VC","PM","SX","TT","TC","VI"],"hiring_countries_total":38,"salary":{"min":150000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-30T18:04:51Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-02T14:49:09Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Mission\nTo advance the adoption of the Walrus Protocol - a Verifiable Data Platform for AI Builders\nVision\nTo create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.\nWe are in search of a strategic, creative, and detail-oriented Integrated Marketing Lead to own our B2B social channels and influencer program, run select partner marketing campaigns, shape how the brand shows up at events, and help steer growth marketing across the Walrus Foundation's Global Marketing team.\nResponsibilities\nCampaigns & Launch Support:\nPlan and execute social media-led campaigns from concept through measurement.\n\nSupport partner and product-led launches with coordinated social, influencer, and paid promotion.\n\nAssist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, paid, influencer, and events.\n\nExecute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.\n\nCoordinate with the growth marketing contractor so paid campaigns support key launches and campaigns.\n\nSocial Media Management & Content:\nExplore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.\n\nRun social listening to track sentiment, surface trends and conversations, inform content and campaign strategy, and bring community and customer feedback back to Product and other teams.\n\nOwn daily social management and content creation across all Walrus channels, written for enterprise decision-makers, business press, and credible builders.\n\nBuild and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.\n\nBuild and maintain a formulaic content schedule - a repeatable cadence of content formats and series that keeps channels consistently active.\n\nWrite and edit compelling social copy tailored to various channels and audiences.\n\nOwn channel-level voice guidelines so tone stays consistent across LinkedIn, X, YouTube, and other channels.\n\nPartner with the Content and Community teams to turn builders' usage of Walrus products into human-centered use-case content.\n\nOwn the organization, scheduling, and execution of Walrus-hosted X Spaces.\n\nAmplify executive communications across social channels, working closely with the Comms and Exec Social teams.\n\nWork with the executive ghostwriter on leadership's social presence, advising on content strategy, timing, and engagement.\n\nInfluencer Marketing:\nBuild and run a B2B influencer program, identifying and managing relationships with thought leaders and creators to extend campaign reach and credibility.\n\nOwn paid influencer partnerships with B2B thought leaders, including the program budget, contracts, and day-to-day management of the influencer agency.\n\nCoordinate influencer content for campaigns, launches, and events, and measure its impact.\n\nEvents:\nSupport the Head of Integrated Marketing on event execution, and get pulled into general event operations as needed.\n\nOwn how the brand shows up at events, including merch, guerrilla marketing, and influencer activations on-site.\n\nOwn the brand's digital presence around events, including social activation that drives awareness and attendance before, during, and after each event.\n\nTravel to events as needed (approximately 15% travel).\n\nPartner Marketing:\nOwn select partner marketing campaigns with enterprise customers and ecosystem projects, from planning through reporting.\n\nSupport co-marketing with partners, including joint announcements, customer stories, and case studies.\n\nRun partner campaigns across Walrus' owned channels, including social, YouTube, and X Spaces.\n\nWork with the Partner Marketing team on partner priorities, timing, and messaging.\n\nGrowth Marketing:\nHelp set growth marketing strategy and define how growth marketing works with the rest of the Integrated Marketing team.\n\nWork with our growth marketing contractor (about 20 hours per week), who executes and manages day-to-day paid ad operations.\n\nReview paid performance and data regularly against pipeline, lead, and developer signup targets, and make sure ads are updated according to best practices and the latest results.\n\nEnsure messaging and brand cohesion across all paid campaigns.\n\nProject Management, Collaboration & Communication:\nManage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.\n\nMaintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.\n\nBuild and share AI workflows and tools that speed up content production and campaign execution without lowering quality.\n\nWork closely with cross-functional teams, including Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.\n\nCommunicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.\n\nQualifications\n6 - 9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels.\n\nExperience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget.\n\nHands-on paid or growth marketing experience, including shaping strategy, reviewing performance against pipeline, lead, and signup targets, and working with agencies or contractors who run day-to-day execution.\n\nExperience supporting events, including merch, on-site activations, and guerrilla marketing.\n\nExperience running partner or co-marketing campaigns with enterprise customers or ecosystem partners.\n\nProven B2B marketing experience, ideally with enterprise audiences.\n\nExperience running social listening and translating insights into content and campaign decisions.\n\nExperience supporting executive or leadership communications on social.\n\nStrong organizational and project management skills, with the ability to manage multiple tasks and deadlines.\n\nExcellent written and verbal communication skills.\n\nProficiency in marketing tools and platforms, such as social media management and listening tools, paid ad platforms, analytics tools, and content management systems.\n\nExperience building AI workflows for marketing content and operations is a plus.\n\nSolid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.\n\nCreative thinker with strong problem-solving skills and attention to detail.\n\nAbility to work independently and as part of a team in a fast-paced environment.\n\nWillingness to travel approximately 15% of the 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