{"id":1319754,"url":"https://alion.io/job/wander-senior-lifecycle-marketing-manager-2","title":"Senior Lifecycle Marketing Manager","company":{"id":1807377,"name":"Wander","domain":"wander.com","url":"https://alion.io/company/wander-com","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":150000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Shopify","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-25T21:16:57Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-23T17:17:57Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"About Wander\nTravel is a $4 trillion industry running on software from the last century. We are fixing that. Wander.com is the leading marketplace for exceptional vacation homes with best-in-category guest satisfaction. WanderOS takes that same battle-tested engine and puts it in the hands of every property manager on Earth: conversion-optimized direct booking websites, automated guest marketing, and AI-powered distribution to millions of travelers. Operators own their brand, their bookings, and their guests. No middlemen.\nWander is led by a second-time founder and an all-star team from companies like Shopify. We are a Series B company gearing up for Series C, and product velocity has gone vertical: AI agents, payments, new distribution channels, and performance products, all shipping on a cadence most companies would call impossible. We call it Tuesday.\nOur mission is to help people find their happy place. Our vision is to build the infrastructure for people to experience the world. If you want to make a dent in one of the largest industries on the planet, this is the place.\nAbout the role\nWant to build the retention engine behind the operating system for hospitality? WanderOS (wander.com/os) is how property managers and vacation rental operators run their business: direct booking websites, automated guest marketing, AI-powered distribution, and payments, all in one place. As our L6 Senior Lifecycle Marketing Manager you will own the entire operator journey, from the second a property manager signs up through onboarding, activation, engagement, expansion, and retention. You will build the automated campaigns, segmentation, and messaging that turn brand-new sign-ups into engaged, loyal, long-term customers.\nThis is an individual contributor position reporting to Wander's CMO. It is highly cross-functional and refreshingly measurable: you will partner closely with Product, Sales, Customer Success, Product Marketing, and Growth Marketing, and your impact will show up in the numbers that matter most: activation rate, retention, expansion revenue, and churn. If turning raw customer data into campaigns that actually move the needle gets you fired up, let's talk.\nThis role is remote across the US or Canada. If you are in Austin or San Francisco, we have offices waiting for you (SF is in the Presidio).\nLevel: L6 Senior Lifecycle Marketing Manager\nYears of experience set the level. This posting is for L6 Senior:\n5 to 8+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company.\nYou own the full customer journey end to end and execute growth programs quickly and independently.\nYou advise Product Marketing and Product on activation, engagement, and conversion goals per product line, and you set the lifecycle strategy to hit them.\nWhat you'll do\nOwn the operator journey\nSet the lifecycle marketing strategy across the full WanderOS customer journey: onboarding, activation, engagement, retention, expansion, and win-back, and execute with excellence.\nPartner with Product, Sales, and Product Marketing to set activation, engagement, and conversion goals for each product line, then design always-on programs to hit them.\nBuild, launch, and continuously optimize automated email, in-app, and SMS campaigns using our marketing automation and CRM stack.\nMap funnels, build and optimize per-product customer journeys, and refine segmentation to match conversion objectives and operator behavior.\nCollaborate on onboarding content and in-product messaging that gets property managers hooked on the features that matter most.\nImmerse in the data\nRun sharp A/B tests across subject lines, content, timing, and channel. Find leading indicators that tell us how operators actually use the product.\nBuild and maintain dashboards for the KPIs that matter: activation rate, retention, net revenue retention, churn, and LTV.\nOwn and evolve the lifecycle tech stack, including integrations between the CRM or ESP and product data.\nAI reflexivity\nAs everyone at Wander must, you have a keen interest in AI and are proficient in the ways AI can amplify your impact: personalization at scale, content generation, journey analysis, and automation of the work that used to eat your week.\nCommunicate and influence\nCommunicate strategies, plans, and impact to the CMO, Product, Sales, and the founder. Showcase and socialize what lifecycle is delivering across the organization.\nBuild high-trust relationships with Product, Growth, Sales, and Customer Success so retention is a company motion, not a marketing silo.\nBe the voice of the operator\nKnow our operators cold: property managers and vacation rental operators from independent hosts to large hospitality businesses. Translate what they need at each lifecycle stage into messaging that lands.\nQualifications\n5 to 8+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company, with a significant track record of campaigns that measurably moved activation, retention, or expansion metrics.\nRock-solid understanding of email marketing and customer journey mapping, with hands-on chops in a marketing automation or lifecycle platform (Customer.io, Braze, Iterable, HubSpot, or similar).\nData-first analytical thinking: you are comfortable pulling and interpreting data (SQL a plus) to segment audiences, run experiments, and prove impact.\nA marketing generalist who knows most growth channels but has the experience and skills to go deep on lifecycle.\nExcellent, persuasive writing. You craft messaging that sounds human, not robotic.\nA curious, entrepreneurial, resourceful approach to problem solving, and a growth mindset: if you do not know how to do it, you will learn or figure it out.\nYou thrive on change rather than endure it, and you are resilient and resourceful in the face of ambiguity.\nHardcore. You set a high bar, move fast, and ship.\nAdditional assets\nExperience in proptech, hospitality, travel, or vacation rentals.\nExperience marketing to SMB or mid-market operators rather than consumers.\nFamiliarity with property management systems (PMS) or similar operator-facing software.\nPrior entrepreneurial experience: you ran a business, founded something, or were early at a startup.\nA personal mantra of owning your own development. Tell us the courses, books, or mentors you used to level up your craft.\nCompensation and benefits\nBase salary: $150,000 to $185,000 USD. This is Series B startup market rate for the L6 Senior level, with placement in the range based on experience and location. Canadian offers are calibrated to local market rates.\nMeaningful equity. You will own a piece of what you build.\nHealth, dental, and vision coverage.\nRemote-first across the US and Canada, with offices in Austin, TX and San Francisco (Presidio) if you want a desk.\nJoin us\nYou could spend the next few years tuning drip campaigns at a company that ships twice a year. Or you could build the retention engine for the operating system of a $4 trillion industry, at a company that ships every week. Apply now.","description_format":"text","description_chars":7030,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel & Tourism","Vacation Rentals","Hotels & Resorts"],"lifecycle":[{"event":"open","at":"2026-09-26T20:55:32Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 3","filings_12m":3,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":182500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":40,"band":"fade","label":"Fading","p_open":1,"p_active":0.733,"p_room":0.55,"age_days":27,"expected_fill_days":27,"reasons":["conf:3","win:tail"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/wander-senior-lifecycle-marketing-manager-2","json_url":"https://alion.io/job/wander-senior-lifecycle-marketing-manager-2.json","meta":{"generated_at":"2026-10-23T17:31:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26641,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1807377},"rest":"https://alion.io/mcp/rest/get_company?id=1807377"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwander-senior-lifecycle-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwander-senior-lifecycle-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwander-senior-lifecycle-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wander-senior-lifecycle-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwander-senior-lifecycle-marketing-manager-2"}]}