{"id":2992438,"url":"https://alion.io/job/waterwala-labs-associate-brand-manager","title":"Associate Brand Manager","company":{"id":3812491,"name":"Waterwala Labs","domain":"drinkprime.in","url":"https://alion.io/company/waterwala-labs","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-08-03T00:00:00Z","employer_posted_date":"2026-08-03","last_verified_at":"2026-10-28T12:14:48Z","board_verified":true,"closed_at":null,"days_open":86,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":86},"description":"The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence\nacross social media, content strategy, and campaign management. This role requires a deep\ncreative and content understanding to ensure DrinkPrime’s communication remains engaging,\nimpactful, and aligned with our key value propositions. This role requires experience in developing\nbrand narratives, launching digital campaigns, and collaborating with content creators and designers\nto amplify DrinkPrime’s presence.Roles & Responsibilities:\nDevelop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X,\nYouTube) to enhance brand visibility and engagement.\nPlan and manage brand campaigns, product launches, and city expansions: from ideation to\nexecution: while ensuring alignment with business objectives.\nWork closely with designers, video creators, and agencies to craft compelling content that\nresonates with our audience.\nOwn content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s\ntone, values, and key differentiators.\nMonitor and analyze campaign performance using social media insights, analytics tools, and\nindustry benchmarks to optimize future efforts.\nCollaborate cross-functionally with Performance Marketing, Product, and Tech teams to align\nbranding efforts with growth initiatives.\nStay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the\nforefront of content marketing\nRequirements\n3+ years of experience in Brand Management, Social Media, or Content Marketing.\nStrong creative and content sensibility, with the ability to conceptualize engaging brand\ncampaigns.\nProven track record of managing successful digital campaigns and social media growth.\nExperience in agency coordination, influencer marketing, or community building is a plus.\nExcellent project management skills with the ability to juggle multiple campaigns simultaneously.\nMBA in Marketing or relevant field 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