Digital Lead

Our Company

In 2000 our founders met with Peter Keen, Performance Director at British Cycling, with the vision of creating the ultimate indoor bike. Wattbike Pro/Trainer was launched in 2008 at the Track Cycling World Championships and endorsed by British Cycling. Today Wattbike is the first choice for elite sports teams, athletes and institutions, including Team GB Olympians, Premiership Football and Rugby clubs and their national teams, the New Zealand All Blacks, the NFL, the British Army, and Harvard University. But Wattbikes are not just for pros, Wattbike is the perfect indoor trainer for those serious about getting fitter. In September 2017, the world's smartest indoor bike, the Wattbike Atom, was launched into the home. With cutting edge accuracy and unrivalled realism, the Wattbike Atom replicates the resistance and sensation of riding outdoors, indoors.

Our mission is to make Wattbike the ultimate training partner for improving health and fitness. Wattbikers are intrinsically motivated individuals who have goals, whether to compete or to improve personal fitness and health.

Our 5-year goal is to build on our heritage in elite sport to become the global leader in premium indoor cycling. We will achieve this by expanding our connected product portfolio, accelerating innovation across hardware and digital platforms, and delivering world-class user experiences that keep riders engaged and motivated.

Product development sits at the heart of this vision. Wattbike's combination of hardware innovation, software excellence and best-in-class performance measurement has established a loyal user base and strong brand reputation.

We are significantly increasing our investment in digital: growing the Wattbike Hub app to support bike sales and drive subscription revenue, and evolving the on-bike screen experience to give riders a seamless, connected and personal journey from the moment they step on a Wattbike.

The Role

We're looking for an experienced Digital Lead to own and drive our digital product roadmap, spanning the Wattbike Hub mobile app and our on-bike screen software. This is a newly focused role is at the centre of Wattbike's growth strategy, responsible for turning digital experience into a genuine driver of bike sales and subscription revenue.

You'll manage digital projects end to end, working closely with the Product Director and firmware, hardware and design teams to plan, prioritise and deliver a joined-up experience across each screen a rider touches, phone, tablet and on-bike. This role suits someone who has led mobile app and connected-product development before, is comfortable owning a roadmap and internal or external delivery team, and wants to make a visible commercial impact.

You'll report to the Product Director and be based at our Nottingham office (hybrid available), working closely with the wider product, engineering and commercial teams.

Key Responsibilities

Digital Product Leadership

• Own the digital product roadmap across the Wattbike Hub mobile app (iOS and Android) and on-bike screen software.

• Translate business goals (bike sales conversion and subscription growth) into a prioritised, achievable delivery plan.

• Set and track KPIs for app engagement, subscription conversion, and on-bike screen usage.

• Balance the needs of hardware release cycles with the faster iteration pace of app development.

• Champion AI to accelerate development and add customer value

Project Management

• Manage digital projects end to end: scoping, planning, resourcing, and delivery against timeline and budget.

• Coordinate work across internal software engineers, designers, and external development partners or agencies.

• Run a clear prioritisation and sprint/release process so mobile app and on-bike screen work stays aligned and predictable.

• Manage risks, dependencies and trade-offs between hardware and digital release schedules.

• Report progress, priorities and blockers to senior stakeholders on a regular cadence.

App & On-Bike Screen Experience

• Champion a joined-up user experience across the Wattbike Hub app and on-bike screens, from onboarding through to ongoing training and subscription upsell.

• Work with UX/UI design to improve usability, engagement and conversion at key moments in the rider journey.

• Oversee testing and quality across devices and bike hardware variants ahead of release.

• Use rider data and feedback to identify friction points and prioritise improvements.

Collaboration & Stakeholder Management

• Act as the central point of contact for all digital projects, working closely with Product, Software Engineering, Hardware/NPD, Design, Marketing and Sales.

• Partner with commercial teams to build the business case for digital features that support sales and subscription revenue.

• Provide regular, clear updates on digital roadmap progress and impact.

• Manage relationships with any external development agencies, consultants or technology partners.

Measures of Success

• Delivery: Digital projects delivered reliably against agreed scope, timeline and budget.

• Rider Experience: Improved app store ratings, engagement metrics, and reduced friction across the rider journey.

• Cross-Functional Impact: Strong collaboration with software, hardware, design and commercial teams, with digital priorities clearly understood across the business.

• Commercial Impact: Evidence of digital features directly supporting bike sales conversion.

• Subscription Growth: Measurable increase in subscription conversion and retention driven by app and on-bike screen improvements.

Requirements

Essential:

• Proven experience leading mobile app development projects, ideally consumer-facing (iOS and Android).

• Experience managing digital products or projects with a direct commercial goal, such as conversion, retention or subscription growth.

• Strong project management skills, with confidence prioritising and sequencing competing workstreams.

• Experience integration AI features for end users and leveraging AI to acelerate development

• Experience working with cross-functional teams spanning software, firmware, hardware and design.

• Comfortable working with data to make prioritisation decisions and report on impact.

• Experience managing external agencies, contractors or development partners.

• Strong stakeholder management skills, able to communicate clearly with both technical teams and senior leadership.

Desirable:

• Experience with connected or IoT hardware products, where software runs across multiple device types.

• Background in subscription or SaaS business models.

• Sport science background

• Interest in fitness technology, cycling or connected sports equipment.

Skills & Attributes Required

• Commercially minded, with a clear focus on business impact alongside good user experience.

• Organised and structured, able to bring process and clarity to a fast-moving area of the business.

• Confident making decisions and prioritisation calls with incomplete information.

• Resilience & adaptability. Thrives in an agile, fast-paced, SME environment and embraces change.

• Genuine interest in cycling, sport, fitness training, and connected technology is a bonus.

Benefits

Some of the perks of working with Wattbike

• A Wattbike for your home

• Perkbox subscription

• 26 days holiday each year, plus bank holidays

• Free Life Insurance

• Workplace pension