{"id":1622997,"url":"https://alion.io/job/watts-director-digital-marketing-operations-analytics","title":"Director, Digital Marketing, Operations & Analytics","company":{"id":1782835,"name":"Watts Water Technologies","domain":"watts.com","url":"https://alion.io/company/watts-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":78,"open_postings":23,"ghost_share":0,"stale_share":0.87,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":124000,"max_usd":230000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":538},"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T00:00:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-11-01T15:14:06Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":41},"description":"We’re Watts. Together, we’re reimagining the future of water.\nWe feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.\nWhat we do:\nFor 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation - and we have a dynamic future ahead.\nScope of Position\nThe Director, Digital Marketing, Operations & Analytics is a senior, business-oriented digital marketing leader responsible for defining and scaling the digital experience, marketing technology, analytics and marketing operations capabilities that strengthen customer engagement, demand creation and commercial performance across the Americas.\nThis role leads a shared-services Center of Excellence that partners with regional marketing, product marketing, sales, customer experience, IT and commercial teams to improve the end-to-end customer journey, modernize digital platforms, increase discoverability, enable ecommerce and digital marketing channel growth, and translate data into actionable business insight. The leader is expected to build high-performing teams, establish clear governance, advance AI-enabled ways of working and ensure Watts’ digital experience reflects the quality, reliability and innovation of the brand.\nThis position is responsible for the leadership and development of digital marketing experience, analytics, CRM, marketing operations and related team members. \nThis position reports to the Vice President of Marketing. \nThis role can be remote within the United States with up to 30% travel. \nPrimary Job Duties and Responsibilities\nDevelop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability building and digital channel enablement across the Americas.\nLead, coach and develop a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery and marketing technology platforms.\nOwn the strategy for Watts digital properties, including customer journey design, user experience, search discoverability, conversion optimization, personalization, accessibility and site performance.\nAdvance ecommerce and digital channel growth by partnering with sales, channel, product and commercial teams to improve product content, digital merchandising, lead capture, customer acquisition and engagement.\nOversee marketing technology architecture, CRM integration, marketing automation, lead management processes, data governance standards and vendor performance.\nBuild executive-level dashboards, attribution models and reporting structures that connect digital engagement, campaign performance, pipeline influence, customer behavior and marketing investment to business results.\nEstablish scalable operating models, governance frameworks, service level expectations and intake/prioritization processes that enable consistent support for stakeholders across brands, regions and functions.\nDrive AI and automation adoption to improve productivity, speed to market, campaign effectiveness, content creation, insight generation and customer engagement.\nServe as a strategic partner to regional and global stakeholders, translating commercial priorities into digital capabilities, measurable initiatives and clear execution plans.\nManage agency, consulting and technology partnerships, including scopes of work, budgets, performance expectations and continuous improvement opportunities.\nChampion Watts values of Integrity, Accountability, Continuous Improvement, Innovation and Transparency through leadership actions, team development and cross-functional collaboration.\nAssume responsibility for other projects and duties assigned by the Vice President, Marketing - Americas.\nTravel Requirements: Up to 30% domestic and international travel.\nRequired Qualifications\nBachelor's degree in Marketing, Business, Communications, Analytics, Information Systems or related field; equivalent experience considered.\n12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience.\n5+ years of people leadership experience, including leading managers, developing talent and building high-performing cross-functional teams.\nProven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment.\nDemonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement.\nHands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices and marketing technology/vendor ecosystems.\nStrong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting and actionable insights.\nExecutive communication, change leadership, stakeholder management and cross-functional partnership skills, with the ability to influence sales, marketing, product, IT, finance and operations leaders.\nUnderstanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.\nMust successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing as a condition of employment.\nPreferred Qualifications\nExperience in the building products, manufacturing, industrial, commercial construction or durable goods sectors.\nExperience leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units or regions.\nExperience supporting ecommerce growth, digital merchandising, product information management, distributor/channel enablement or marketplace optimization.\nAdvanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM and marketing performance optimization.\nExperience using AI, automation and modern marketing technologies to improve productivity, decision making and customer engagement.\nMBA or advanced degree in business, marketing, analytics, technology or a related discipline.\nGeneral Applicable Company Competencies\nCommitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.\nPunctuality and dependability.\nAbility to be flexible and adapt to changing work priorities and stressful conditions.\nAdherence to all personnel policies, procedures, and standards of process as implemented by Watts.\nMaintain productive and collaborative relationships with other Watts employees.\nAdherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.\nWorking Conditions\nWhile performing the job duties, you will be working remotely in an office environment. You may be required to occasionally travel to and work in the office at any Watts Water location for meetings, trainings, or as otherwise required by Company management.\nPhysical Requirements:\nSpecific physical abilities required for this position include, but are not limited to:\nAbility to remain seated at a desk or workstation for extended periods.\nAbility to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.\nAbility to physically move around the office, organize or transport files, packages, or other office-related materials.\nAbility to read documents, use a computer, and perform data entry tasks.\nAbility to communicate clearly with management and coworkers, particularly in meetings or phone calls.\nAbility to operate standard office equipment such as computers, printers, phones, and copiers.\nAbility to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.\nNothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.\nWatts in it for you:\nPlease note that the followingbenefits apply only to permanent roles and do not apply to internship roles.\nCompetitive compensation based on your skills, qualifications and experience\nComprehensive medical and dental coverage, retirement benefits\nFamily building benefits, including paid maternity/paternity leave\n10 paid holidays and Paid Time Off\nContinued professional development opportunities and educational reimbursement\nAdditional perks such as fitness reimbursements and employee discount programs\nLearn more about our benefit offerings here: https://tapintowattsbenefits.com/\nHow we work:\nAt Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.\nAnd this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.\nWatts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. 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