{"id":1623114,"url":"https://alion.io/job/watts-marketing-manager-fluid-solutions","title":"Marketing Manager, Fluid Solutions","company":{"id":1782835,"name":"Watts Water Technologies","domain":"watts.com","url":"https://alion.io/company/watts-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":15,"ghost_share":0,"stale_share":0.933,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["North Andover, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":117000,"max":134000,"currency":"USD","period":"year","gross":null,"usd_annual":134000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false},{"name":"Marketo","optional":true}],"status":"live","first_seen_at":"2026-08-26T00:00:00Z","employer_posted_date":"2026-08-26","last_verified_at":"2026-10-20T05:32:50Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"We’re Watts. Together, we’re reimagining the future of water.\nWe feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.\nWhat we do:\nFor 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation - and we have a dynamic future ahead.\nScope of Position\nThe Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.\nThis individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.\nThis position does not have direct reports.\n\nThis position reports to the Manager, Channel Marketing.\n\nThis role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.\n\nPrimary Job Duties and Responsibilities\nCollaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.\n\nServe as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.\n\nIdentify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.\n\nDevelop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.\n\nLead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.\n\nDrive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.\n\nLead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.\n\nManage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.\n\nMonitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.\n\nAnalyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.\n\nProactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.\n\nPlan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.\n\nPartner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.\n\nDevelop and deliver presentations, business reviews, campaign results, strategic recommendations, and marketing plans to senior leadership and business stakeholders.\n\nManage relationships with external agencies, vendors, consultants, and marketing service providers to ensure quality execution and alignment with business objectives.\n\nSupport the development and implementation of best practices, processes, and tools that improve marketing effectiveness, scalability, and operational excellence.\n\nCollaborate with Sales, Product Management, Customer Service, and other business functions to ensure alignment between marketing objectives and commercial priorities.\n\nPromote Watts' values of Integrity, Accountability, Continuous Improvement, and Transparency in all business interactions.\n\nAssume responsibility for other projects and duties as assigned by management.\n\nTravel up to 20% as required to support customer engagement activities, trade shows, industry events, sales meetings, and business initiatives.\n\nRequiredQualifications\nBachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.\n\n7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.\n\nDemonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.\n\nExperience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.\n\nProven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.\n\nStrong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.\n\nDemonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.\n\nStrong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.\n\nExcellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.\n\nStrong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.\n\nExperience managing agency partners, vendors, consultants, and external marketing resources.\n\nProficiency in Microsoft Excel, PowerPoint, and Word.\n\nAbility to travel up to 20%.\n\nUnderstanding of and adherence to applicable laws, regulations, company policies, and business practices.\n\nPreferred Qualifications\nExperience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.\n\nExperience with marketing automation platforms such as Marketo or similar systems.\n\nExperience with CRM platforms, campaign analytics, lead management, and customer data platforms.\n\nExperience supporting multi-channel product portfolios in a B2B manufacturing environment.\n\nMBA or advanced degree in Marketing, Business, or a related field.\n\nExperience with customer journey mapping, segmentation strategies, and digital transformation initiatives.\n\nGeneral Applicable Company Competencies\nCommitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.\n\nPunctuality and dependability.\n\nAbility to be flexible and adapt to changing work priorities and stressful conditions.\n\nAdherence to all personnel policies, procedures, and standards of process as implemented by Watts.\n\nMaintain productive and collaborative relationships with other Watts employees.\n\n Working Conditions\nWhile performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover location three days per week (Monday - Wednesday) and can work remotely two days per week (Thursday and Friday).\n Physical Requirements\nSpecific physical abilities required for this position include, but are not limited to:\nAbility to remain seated at a desk or workstation for extended periods.\n\nAbility to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.\n\nAbility to physically move around the office, organize or transport files, packages, or other office-related materials.\n\nAbility to read documents, use a computer, and perform data entry tasks.\n\nAbility to communicate clearly with management and coworkers, particularly in meetings or phone calls.\n\nAbility to operate standard office equipment such as computers, printers, phones, and copiers.\n\nAbility to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.\n\nPay Range\nThe expected salary range for this position is $117,000 - $134,000 yearly, plus a 10% Annual Incentive Plan. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.\nNothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.\n#LIOnsite\nWatts in it for you:\nPlease note that the followingbenefits apply only to permanent roles and do not apply to internship roles.\nCompetitive compensation based on your skills, qualifications and experience\nComprehensive medical and dental coverage, retirement benefits\nFamily building benefits, including paid maternity/paternity leave\n10 paid holidays and Paid Time Off\nContinued professional development opportunities and educational reimbursement\nAdditional perks such as fitness reimbursements and employee discount programs\nLearn more about our benefit offerings here: https://tapintowattsbenefits.com/\nHow we work:\nAt Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.\nAnd this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.\nWatts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. 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