{"id":1927583,"url":"https://alion.io/job/watts-water-technologies-sr-marketing-manager-mega-projects","title":"Sr. Marketing Manager, Mega Projects","company":{"id":1782835,"name":"Watts Water Technologies","domain":"watts.com","url":"https://alion.io/company/watts-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":16,"ghost_share":0,"stale_share":0.938,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["North Andover, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":142000,"currency":"USD","period":"year","gross":null,"usd_annual":142000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-03T00:00:00Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-18T05:47:38Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"We’re Watts. Together, we’re reimagining the future of water.\nWe feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.\nWhat we do:\nFor 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation - and we have a dynamic future ahead.\nScope of Position\nThis strategic and results-driven marketing leader, as part of the Marketing Communications team, is responsible for developing and executing integrated marketing programs that increase brand awareness, generate demand, strengthen customer engagement, and drive growth within the Megaprojects market segment, including Data Centers, Semiconductor, EV/Battery, and other strategic commercial and industrial verticals.\nThe Sr. Marketing Manager, Mega Projects serves as the primary marketing leader supporting the Megaprojects business strategy and works closely with Sales, Product Management, Business Development, Training, and Marketing teams to develop and execute targeted marketing initiatives that drive customer engagement and commercial success.\nThe role is responsible for translating business priorities into measurable marketing programs, managing strategic campaigns, supporting key customer and industry events, and delivering insights that improve market positioning and growth performance. This role is also responsible for coordinating and aligning marketing programs with other Watts global regional marketing teams to ensure consistency in brand and message.\nThis position has no direct reports, but may manage external agencies, contractors, consultants, and vendors supporting marketing initiatives.\nThis position reports to the Director, Marketing Communications.\nThis role is hybrid and is based in North Andover, Massachusetts.\n Primary Job Duties and Responsibilities\nDevelop and execute integrated marketing plans supporting the growth objectives of the Megaprojects business and targeted industry verticals.\nPartner with Sales, Product Management, Business Development, and Marketing leadership to align marketing priorities with commercial objectives and growth initiatives.\nSupport market research, customer analysis, competitive assessments, and industry trend evaluations to identify growth opportunities and support strategic planning.\nDevelop and maintain a deep understanding of customer needs, market dynamics, competitive positioning, and industry challenges across target verticals.\nIdentify and manage strategic partnerships, industry associations, and market engagement opportunities that strengthen the Watts brand and market presence.\nLead voice-of-customer initiatives, customer interviews, testimonial programs, and market feedback processes to support customer-centric decision making.\nLead the planning, execution, and optimization of integrated multi-channel marketing campaigns across digital, social media, email, events, public relations, content marketing, and customer engagement channels.\nSupport account-based marketing (ABM) initiatives designed to increase engagement and market penetration with key customers and strategic accounts.\nDevelop campaign strategies, messaging frameworks, content plans, and promotional activities aligned with business objectives and target audiences.\nEnsure consistency and alignment globally of messaging across customer-facing communications and sales enablement activities.\nPartner with internal marketing teams and external agencies to create impactful content and programs that drive awareness, engagement, and lead generation.\nPartner with Product Management and Business Development teams to support new product launches, solution introductions, and strategic growth initiatives.\nDevelop launch plans, customer communications, promotional campaigns, marketing collateral, and sales enablement resources.\nCollaborate with Training teams to develop customer education programs, field-based training content, and digital learning initiatives.\nSupport commercial teams with market insights, customer-facing content, competitive positioning, and campaign resources that improve sales effectiveness.\nLead marketing support for major trade shows, customer events, conferences, and industry engagements.\nManage event promotion strategies, customer engagement activities, booth experiences, speaking opportunities, and post-event follow-up programs.\nDevelop thought leadership content, customer success stories, case studies, articles, videos, and digital content that strengthen Watts' market presence.\nRepresent Marketing in key customer, industry, and partner-facing activities when appropriate.\nCoordinate cross-functional activities with Sales, Product Management, Operations, Business Development, Customer Service, Regional Marketing Teams, and Corporate Marketing team.\nPartner with Watts global Regional Marketing teams to ensure consistent branding and messaging across regions. \nManage external agencies, creative partners, consultants, and vendors to support marketing objectives and ensure high-quality execution.\nPrioritize resources and activities to maximize business impact and ensure successful program delivery.\nEstablish key performance indicators (KPIs) and performance metrics for marketing programs and campaigns.\nMonitor and analyze campaign performance, engagement metrics, lead generation activities, customer participation, and return on investment.\nPartner with Sales and Business Development teams to assess project wins, losses, customer engagement, and marketing effectiveness.\nUtilize data-driven insights to optimize campaigns, improve customer engagement, and enhance marketing investment decisions.\nDevelop and present performance reports, recommendations, and strategic insights to leadership.\nDevelop and manage annual marketing budgets for assigned programs, campaigns, events, and initiatives.\nEnsure efficient allocation of resources and achievement of marketing objectives within approved budgets.\nMonitor expenditures and evaluate return on investment across marketing activities.\nAssume responsibility for additional projects and duties as assigned by the Director, Marketing Communications or Company management.\nDemonstrate commitment to Watts' values of Integrity, Accountability, Continuous Improvement and Innovation, and Transparency.\nTravel up to 20% as business needs require.\n Required Qualifications\nBachelor's degree in Marketing, Communications, Business Administration, or a related field.\nMinimum of 7 years of experience in Marketing, Marketing Communications, Product Marketing, Strategic Marketing, Brand Marketing, Demand Generation, or related disciplines.\nMinimum of 3 years of experience leading people, projects, programs, or cross-functional initiatives.\nDemonstrated success developing and executing integrated marketing campaigns that drive measurable business results.\nExperience supporting B2B marketing strategies, customer engagement programs, and commercial growth initiatives.\nStrong understanding of account-based marketing (ABM), digital marketing, customer journey development, and lead generation concepts.\nExperience supporting product launches, commercialization efforts, and go-to-market initiatives.\nStrong project management, organizational, and prioritization skills.\nExcellent written, verbal, presentation, and interpersonal communication skills.\nStrong analytical skills with experience evaluating marketing effectiveness and campaign performance.\nExperience managing agency relationships, external vendors, and marketing budgets.\nProficiency with CRM, marketing automation, and analytics platforms.\nAbility to travel up to 20%.\nUnderstanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.\nMust successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing as a condition of employment.\nPreferred Qualifications\nExperience supporting Data Center, Semiconductor, EV/Battery, Commercial Construction, or Industrial markets.\nExperience with Salesforce, Marketo, HubSpot, Pardot, or similar CRM and marketing automation platforms.\nExperience with SEO, SEM, GEO/AEO, digital advertising, content marketing, and demand generation programs.\nExperience developing thought leadership initiatives and industry engagement programs.\nExperience supporting direct and channel sales organizations.\nMBA or advanced degree in Marketing, Business Administration, Communications, or a related field\nGeneral Applicable Company Competencies\nCommitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.\nPunctuality and dependability.\nAbility to be flexible and adapt to changing work priorities and stressful conditions.\nAdherence to all personnel policies, procedures, and standards of process as implemented by Watts.\nMaintain productive and collaborative relationships with other Watts employees.\nAdherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action. \nWorking Conditions\nWhile performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover, MA location three days per week (Monday - Wednesday) and can work remotely two days per week (Thursday and Friday).\nPhysical Requirements:\nSpecific physical abilities required for this position include, but are not limited to:\nAbility to remain seated at a desk or workstation for extended periods.\nAbility to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.\nAbility to physically move around the office, organize or transport files, packages, or other office-related materials.\nAbility to read documents, use a computer, and perform data entry tasks.\nAbility to communicate clearly with management and coworkers, particularly in meetings or phone calls.\nAbility to operate standard office equipment such as computers, printers, phones, and copiers.\nAbility to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.\nThe expected salary range for this position is $125,000 - $142,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.\nNothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.\nWatts in it for you:\nPlease note that the followingbenefits apply only to permanent roles and do not apply to internship roles.\nCompetitive compensation based on your skills, qualifications and experience\nComprehensive medical and dental coverage, retirement benefits\nFamily building benefits, including paid maternity/paternity leave\n10 paid holidays and Paid Time Off\nContinued professional development opportunities and educational reimbursement\nAdditional perks such as fitness reimbursements and employee discount programs\nLearn more about our benefit offerings here: https://tapintowattsbenefits.com/\nHow we work:\nAt Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.\nAnd this is a place where you can ha...","description_format":"text","description_chars":12890,"description_truncated":true,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-05T20:41:40Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.628,"p_room":1,"age_days":14,"expected_fill_days":52,"reasons":["conf:3","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":142000,"is_top_pay":true},"html_url":"https://alion.io/job/watts-water-technologies-sr-marketing-manager-mega-projects","json_url":"https://alion.io/job/watts-water-technologies-sr-marketing-manager-mega-projects.json","meta":{"generated_at":"2026-10-18T20:35:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24384,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1782835},"rest":"https://alion.io/mcp/rest/get_company?id=1782835"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwatts-water-technologies-sr-marketing-manager-mega-projects"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwatts-water-technologies-sr-marketing-manager-mega-projects"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwatts-water-technologies-sr-marketing-manager-mega-projects"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/watts-water-technologies-sr-marketing-manager-mega-projects\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwatts-water-technologies-sr-marketing-manager-mega-projects"}]}