{"id":3461149,"url":"https://alion.io/job/waystone-marketing-manager","title":"Marketing Manager","company":{"id":1996259,"name":"Waystone","domain":"waystone.com","url":"https://alion.io/company/waystone-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"A","score":86,"open_postings":7,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":116000,"period":"year","method":"role_country_seniority_unknown","sample_n":552},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-29T13:56:58Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-09T00:11:59Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"About Waystone\nWaystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.\nSummary:\nReporting to the VP for Product Marketing, the Marketing Manager will support the development and execution of product marketing initiatives across Waystone's solutions including fund administration, management company services, ETF solutions, compliance and governance services, and private markets solutions.\nThe role will work closely with commercial, product and subject matter experts to position Waystone's capabilities to a broad range of asset managers and financial services firms, with a particular focus on private markets clients across private equity, private credit, and real estate and infrastructure.\nThe successful candidate will develop compelling marketing content and sales enablement materials, executing go-to-market campaigns, supporting product launches, and helping to communicate complex industry challenges into clear, client-focused value propositions that drive awareness, engagement and pipeline growth.\nESSENTIAL DUTIES AND RESPONSIBILITIES\nSolutions marketing and positioning Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions\nConduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation\nAssist in the creation and execution of messaging frameworks and g-to-market plans\n\nSales enablement Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources\nWork closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations\nSupport responses to strategic business development opportunities and proposals\n\nCampaign execution and demand generation Execute multi-channel marketing campaigns that support business priorities and growth objectives\nCoordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams\nAssist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives\nMonitor campaign performance and provide recommendations for optimisation and continuous improvement\n\nContent and thought leadershipDevelop high-quality marketing content including articles, videos, email programmes, web content, presentations, social media content, and client communications\nPartner with subject matter experts to create thought leadership that demonstrates Waystone's expertise and market perspective\nEnsure all content aligns with brand standards, messaging frameworks, and commercial objectives\n\nStakeholder collaboration Partner with Marketing, Product, Commercial and Operations to deliver integrated marketing programmes\nCoordinate with external agencies, partners, and vendors as required\nBuild strong relationships across the business to ensure alignment between product, marketing, and commercial strategies\n\nWhat Success Looks Like\nHigh-quality product marketing materials consistently used by commercial teams\nSuccessful execution of campaigns that contribute to lead generation and pipeline growth\nClear and consistent messaging across products, campaigns, and marketing channels\nIncreased engagement with thought leadership and content programmes\nDelivery of projects on time and to a high standard, with strong stakeholder satisfaction\nDemonstrated understanding of client needs, competitive dynamics, and market opportunities\nREQUIREMENTS\nTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\nSkills and Experience\n5-8 years' experience in product marketing in the asset management, financial services or professional services industries\nStrong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset\nExperience developing marketing content and sales enablement materials\nExcellent written and verbal communication abilities\nAbility to simplify complex products, services, and industry topics into compelling value propositions and marketing messages\nStrong attention to detail and organisational skills\nExperience working with multiple stakeholders in a fast-paced environment\nKnowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable\nEducation\nBachelor’s degree in marketing, business or a related field","description_format":"text","description_chars":5127,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Asset Management & Funds","Custody & Fund Administration"],"lifecycle":[{"event":"open","at":"2026-10-29T13:56:58Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":9,"expected_fill_days":51,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/waystone-marketing-manager","json_url":"https://alion.io/job/waystone-marketing-manager.json","meta":{"generated_at":"2026-11-09T03:26:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1633,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1996259},"rest":"https://alion.io/mcp/rest/get_company?id=1996259"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwaystone-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwaystone-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwaystone-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/waystone-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwaystone-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3461149}},{"tool":"search_jobs","arguments":{"company":"waystone.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3461149},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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