{"id":3451079,"url":"https://alion.io/job/webby-group-marketing-manager","title":"Marketing Manager","company":{"id":699352,"name":"Webby Group","domain":"webbygroup.com","url":"https://alion.io/company/webbygroup","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Puchong, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":6000,"max":10000,"currency":"MYR","period":"month","gross":true,"usd_annual":29376},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-29T10:26:29Z","employer_posted_date":null,"last_verified_at":"2026-10-29T10:26:29Z","board_verified":false,"closed_at":null,"days_open":5,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":5},"description":"This role will work closely with management, sales, product, cloud and AI teams to translate Webby’s business goals into effective go-to-market plans and qualified business opportunities.\n\nThe successful candidate will own marketing strategy and campaign direction while coordinating with our digital marketing and creative teams for channel execution and visual production.\n\nJob Description\n\nMarketing Strategy & Planning\n\nDevelop Webby’s annual marketing strategy, campaign roadmap and marketing calendar.\n\nTranslate business objectives into measurable marketing and lead-generation initiatives.\n\nIdentify priority industries, customer segments and market opportunities.\n\nManage marketing budgets, campaign performance and marketing ROI.\n\nEnsure consistent positioning and messaging across Webby’s services, solutions and products.\n\nNew Product & Solution Marketing\n\nDevelop go-to-market strategies for new software, cloud and AI solutions.\n\nDefine target customers, buyer personas, market positioning and value propositions.\n\nPrepare product messaging, pitch decks, brochures, case studies and sales-enablement materials.\n\nPlan product launches, demonstrations, webinars, pilot programmes and industry campaigns.\n\nWork with product and sales teams to gather market feedback and improve product-market fit.\n\nLead Generation & Pipeline Development\n\nDevelop campaigns that generate qualified leads, sales meetings and business opportunities.\n\nBuild target-account strategies for selected industries and enterprise customers.\n\nPlan lead-generation activities through events, partnerships, email outreach, LinkedIn, webinars and content campaigns.\n\nCoordinate campaign execution with digital marketing and creative team members.\n\nWork closely with sales to define lead qualification criteria and follow-up processes.\n\nMonitor conversion from lead to meeting, opportunity and sales pipeline.\n\nReview campaign results and recommend improvements based on lead quality and commercial outcomes.\n\nEvents & Partnerships\n\nLead the planning and execution of corporate events, executive roundtables, workshops, exhibitions and partner campaigns.\n\nDevelop event concepts, titles, agendas, speaker line-ups and audience-acquisition strategies.\n\nCoordinate co-marketing initiatives with technology partners such as AWS and other strategic partners.\n\nManage event venues, speakers, vendors, sponsors, invitations, registrations and on-site execution.\n\nDevelop post-event follow-up plans to convert attendees into qualified opportunities.\n\nMeasure event performance based on attendance, engagement, leads, opportunities and pipeline value.\n\nBrand, Communications & Sales Support\n\nCoordinate corporate announcements, public relations, awards and media opportunities.\n\nDevelop clear briefs for designers, content creators and digital marketers.\n\nSupport sales teams with proposals, company profiles, presentations and campaign materials.\n\nMaintain consistency in Webby’s brand positioning and corporate messaging.\n\nCollaborate with internal teams and external agencies to ensure timely campaign delivery.\n\nRequirements\n\nBachelor’s degree in Marketing, Business, Communications or a related discipline.\n\nAt least 4–6 years of experience in B2B marketing, product marketing, events, partnerships or demand generation.\n\nExperience in technology, software, cloud, AI, SaaS or professional services is preferred.\n\nProven ability to plan and execute campaigns that generate qualified business leads.\n\nExperience managing corporate events, executive roundtables or partner-led programmes.\n\nStrong understanding of go-to-market planning, customer segmentation and sales funnels.\n\nExcellent project management, stakeholder-management and communication skills.\n\nStrong business writing and presentation skills in English.\n\nAble to work closely with management, sales, technical teams and external partners.\n\nCommercially minded, organised, proactive and comfortable taking ownership of outcomes.\n\nKey Performance Indicators\n\nNumber of marketing-qualified leads generated.\n\nNumber of qualified sales meetings and opportunities created.\n\nMarketing-influenced sales pipeline value.\n\nLead-to-opportunity conversion rate.\n\nNew-product campaign and launch performance.\n\nEvent registration, attendance and lead-conversion rates.\n\nPartner-generated opportunities.\n\nCampaign ROI and cost per qualified lead.\n\nTimely delivery of marketing campaigns and materials.\n\nSkills\nPrice Negotiation, Planning, Creative Thinking","description_format":"text","description_chars":4479,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Software","Web Development Services","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-29T11:04:30Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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