{"id":2527295,"url":"https://alion.io/job/webential-digital-marketing-executive","title":"Digital Marketing Executive","company":{"id":2647916,"name":"Webential","domain":"webential.com","url":"https://alion.io/company/webential","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Gemini","optional":false},{"name":"Looker","optional":false},{"name":"Perplexity","optional":false},{"name":"Screaming Frog","optional":false}],"status":"live","first_seen_at":"2026-07-17T02:28:59Z","employer_posted_date":"2026-07-17","last_verified_at":"2026-10-15T11:21:08Z","board_verified":true,"closed_at":null,"days_open":90,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":90},"description":"About Webential\nWebential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We help businesses grow their online presence through innovative digital strategies, creative solutions, and cutting-edge technologies.\nJob Overview\nWe are looking for a passionate and results-driven Digital Marketing Executive with 2-3 years of experience to join our growing team. The ideal candidate should have hands-on experience in SEO, AI-powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content optimization, and digital analytics. You will be responsible for improving organic visibility, driving qualified traffic, and supporting digital marketing initiatives using the latest AI tools and search optimization techniques.\nKey Responsibilities\nSearch Optimization\nExecute on-page, off-page, technical, Local SEO, and eCommerce SEO strategies.\nOptimize websites for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).\nConduct keyword research, competitor analysis, content gap analysis, and search intent research.\nOptimize website structure, metadata, internal linking, structured data (Schema), and Core Web Vitals.\nPerform technical SEO audits and resolve crawl, indexing, duplicate content, broken links, redirect, and page speed issues.\nMonitor website rankings and organic search performance.\nAI-Powered Digital Marketing\nMandatory: Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or equivalent to improve research, content creation, optimization, reporting, and marketing productivity.\nOptimize content for AI-powered search experiences and Google AI Overviews.\nStay updated with AI search trends, search engine algorithm updates, and emerging marketing technologies.\nContent & Website Optimization\nWork closely with content writers and designers to create SEO-friendly content.\nOptimize existing content based on user intent, AI search, and search engine best practices.\nRecommend website improvements to enhance user experience and conversions.\nAnalytics & Reporting\nMonitor and analyze website performance using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, and Ahrefs.\nTrack keyword rankings, traffic, conversions, and campaign performance.\nPrepare weekly and monthly performance reports with actionable insights.\nCollaboration & Continuous Learning\nCoordinate with developers, designers, and content teams to implement digital marketing best practices.\nStay updated with the latest SEO, AI, AEO, GEO, and digital marketing trends.\nContribute ideas to improve campaign performance and online visibility.\nRequired Skills & Qualifications\nBachelor's degree in Marketing, Business, IT, or a related field.\n2-3 years of hands-on experience in Digital Marketing and SEO.\nStrong knowledge of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization.\nMandatory experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms.\nHands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, Ahrefs, and Screaming Frog.\nBasic understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.\nStrong analytical, problem-solving, and communication skills.\nAbility to manage multiple projects and work effectively in a collaborative environment.\nPassion for continuous learning and adopting emerging AI 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