Experiential Marketing Manager

Description

Position at WebMD

WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.

Position Overview

The Experiential Marketing Manager leads the planning, execution and optimization of in-person and virtual events that build brand visibility, strengthen client relationships and support pipeline growth. This role owns and contributes to a range of experiences including trade shows, hosted events, executive programs, client activations and WebMD Health Services’ annual client forum.

This is a cross-functional role for a strong event marketer with 4-6 years of experience who can connect event strategy to business goals. The ideal candidate is creative, organized and results-driven, with a strong ability to partner with Marketing, Sales and Customer Success to support acquisition, retention, expansion and engagement.

Key Responsibilities

Event Strategy & Execution

• Plan and execute in-person events including trade shows, conferences, hosted field events and the annual Empower client forum

• Develop the event strategy aligned to marketing priorities, sales goals and customer objectives

• Oversee event logistics including venues, vendors, production, staffing, registration, shipping, AV, signage, catering and on-site execution

• Ensure events reflect the WebMD Health Services brand and deliver a polished attendee experience

Sales & Customer Success Partnership

• Partner with Sales to align events with target accounts, territories, pipeline priorities and meeting goals

• Collaborate with Customer Success to create client experiences that support retention, advocacy and growth

• Support pre-event outreach and post-event follow-up with Sales, Customer Success and Marketing

• Identify opportunities to activate customer speakers, references, testimonials and peer connections

Program Management & Operations

• Build and manage project plans, budgets, timelines and stakeholder communications for each event

• Manage multiple events at once while keeping teams aligned on milestones, deliverables and decisions

• Oversee agency, venue and vendor relationships including contracts, scopes of work and execution quality

• Partner with internal teams across Creative, Demand Generation, Solution Marketing, Product, Sales, Customer Success and Finance

• Improve processes, templates and playbooks to support efficient execution across the event program

Performance, Reporting & Optimization

• Track and report on performance metrics such as attendance, meetings, engagement, influenced pipeline, customer participation and ROI

• Partner with Marketing Operations and Sales Operations to support lead capture, attribution, follow-up and reporting

• Lead post-event recaps and recommend improvements based on performance data and stakeholder feedback

• Use insights and benchmarks to optimize event strategy, attendee experience and budget efficiency

Content, Communications & Enablement

• Contribute to event messaging, presentations, promotional materials and internal communications

• Partner with creative and content teams to develop event-related assets

• Provide clear updates and communications to keep stakeholders informed and aligned

• Extend the value of events through recap content, internal reporting and sales enablement

Qualifications

• 4-6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry

• Proven ability to own events from strategy through execution and post-event measurement

• Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion

• Strong understanding of the B2B buyer journey and customer lifecycle

• Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once

• Strong project management skills with exceptional attention to detail

• Excellent communication skills and the ability to build trust across teams

• Strong analytical skills and experience using data to evaluate and improve program performance

• Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience

• Willingness to travel up to 25-30%

• Ability to lift and carry event materials up to 25 pounds