{"id":3275224,"url":"https://alion.io/job/weekday-account-based-marketing-manager","title":"Account-Based Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":92,"ghost_share":0,"stale_share":0.978,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India","Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-26T14:11:55Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T05:38:01Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"'\n: - ( - )\nExperience: 6+ yrs\nLocation: Bengaluru, Karnataka, India, mumbai\nAs a Account-Based Marketing Manager, you will spearhead the design and execution of highly targeted B2B technology marketing campaigns aimed at enterprise clients, leveraging data-driven insights to prioritize high-value accounts. You will collaborate across sales, product, and AI innovation teams to craft compelling narratives that position our SaaS HR solutions as the definitive choice for modern workforce management. By integrating artificial intelligence tools into demand generation workflows, you will optimize lead quality, accelerate pipeline velocity, and deliver quantifiable ROI. Your strategic leadership will ensure seamless campaign orchestration across digital, events, and content channels, consistently driving awareness, consideration, and conversion among senior decision-makers.\nRequirements\nDevelop and execute account-based marketing strategies that align with sales targets and product roadmaps for enterprise SaaS solutions.\nIdentify and segment high-potential accounts using data analytics, CRM, and intent signals, then tailor messaging and offers accordingly.\nDesign multi-channel campaigns (email, LinkedIn, webinars, events, content syndication) to nurture awareness, consideration, and decision-making among C-suite and HR leaders.\nCollaborate with product marketing to translate technical AI capabilities into clear, benefit-driven value propositions for target accounts.\nLead the creation of account-centric content, including case studies, whitepapers, and ROI calculators that showcase AI-enabled HR outcomes.\nOrchestrate the planning, execution, and optimization of marketing events, including virtual conferences, roundtable discussions, and industry roundtables in Bengaluru and Mumbai.\nDrive the integration of marketing automation platforms with sales intelligence to streamline lead scoring, nurturing, and graduation to sales.\nTrack and analyze campaign performance metrics (MQLs, SQLs, pipeline contribution, attribution) to report ROI and refine tactics.\nManage budgets, vendor relationships, and timelines to ensure on-time delivery and cost efficiency across all ABM initiatives.\nMentor and collaborate with cross-functional teams, fostering a culture of data-backed decision-making and continuous improvement in marketing processes.\n6+ years of experience in B2B enterprise SaaS marketing with a proven track record in account-based strategies.\nDeep knowledge of HR technology trends and artificial intelligence applications in workforce management.\nExpertise in demand generation, lead scoring, and pipeline acceleration for large-enterprise accounts.\nStrong analytical skills with experience using CRM/marketing automation, attribution tools, and data visualization platforms.\nExceptional communication and storytelling abilities to translate complex AI concepts into customer-centric benefits.\nDemonstrated success in managing multi-channel ABM campaigns and international market penetration (Bengaluru, Mumbai).\nProven leadership in cross-functional collaboration, aligning marketing, sales, and product teams toward unified objectives.\nComfortable driving budgets, optimizing spend, and reporting ROI to executive stakeholders.\nExperience with AI-powered segmentation, intent data, and predictive analytics for account prioritization.\nA proactive mindset with a passion for staying current on industry innovations and using insights to shape future 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