Area Sales Manager

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: - ( - )

Experience: 4+ yrs

Location: Mumbai, Maharashtra, India, Hyderabad, Telangana, India, Kolkata, West Bengal, India, Delhi, India, New Delhi, Delhi, India, Delhi Cantonment, Delhi, India

Job Type: Full-time

We are looking for a high-energy and results-oriented Area Sales Manager - Education Loans to drive business growth and loan disbursements across an assigned geography. This role focuses on building strong distribution networks, developing strategic partnerships, generating a consistent sales pipeline, and expanding market presence within the education-finance ecosystem.

The ideal candidate will have strong experience in retail lending, education loans, financial services, channel sales, or business development, with a proven track record of achieving sales targets and managing partner relationships.

Requirements

Key Responsibilities

• Drive education-loan sourcing and disbursement targets across the assigned territory.
• Develop and manage a strong network of education consultants, study-abroad consultants, institutions, universities, colleges, DSAs, and channel partners.
• Identify, acquire, onboard, and activate new sourcing partners to expand distribution.
• Build strong relationships across the education ecosystem to generate a consistent pipeline of loan applications.
• Manage the complete sales cycle from lead generation, sourcing, application login, approval, and disbursement.
• Maintain and strengthen relationships with existing partners and maximise business potential from key accounts.
• Work closely with Credit, Operations, Underwriting, and other internal teams to ensure smooth processing and faster turnaround times.
• Track daily, weekly, and monthly sales performance and take corrective actions to achieve business targets.
• Conduct regular market visits to understand customer needs, partner opportunities, market trends, and competitor activity.
• Identify new business opportunities and untapped customer and partner segments within the territory.
• Ensure quality sourcing with strong attention to customer profiles, documentation, eligibility, and portfolio quality.
• Provide regular market intelligence, competitor updates, and business insights to senior sales leadership.
• Maintain accurate sales pipelines, partner records, forecasts, and performance reports.
• Ensure adherence to defined sales processes, internal policies, and applicable regulatory requirements.

What Makes You a Great Fit

• 4-6 years of experience in sales, business development, retail lending, education loans, consumer finance, or financial services.
• Proven track record of consistently achieving sales and disbursement targets.
• Experience in education loans, student loans, retail lending, unsecured lending, personal loans, banking, NBFCs, fintech, or consumer finance will be preferred.
• Strong experience in B2B2C, channel sales, partner acquisition, DSA management, or consultant-driven sales.
• Experience working with education consultants, study-abroad consultants, universities, colleges, or institutional partnerships is an advantage.
• Strong understanding of territory management, lead generation, sales pipeline management, and customer acquisition.
• Excellent relationship-management, negotiation, influencing, and communication skills.
• Strong commercial mindset with the ability to identify and convert new business opportunities.
• Comfortable with field sales, regular market visits, and territory development.
• Data-driven approach with strong discipline in tracking sales performance, conversions, and business metrics.
• Strong ability to collaborate with Credit, Operations, Underwriting, and other cross-functional teams.
• Entrepreneurial mindset and ability to operate effectively in a growing or newly established business environment.
• Strong ownership, resilience, and ability to work independently while delivering against ambitious targets.
• Graduate in any discipline; an MBA/PGDM in Sales, Marketing, Finance, or a related field will be an advantage.