{"id":3324081,"url":"https://alion.io/job/weekday-brand-executive","title":"Brand Executive","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":91,"ghost_share":0,"stale_share":0.978,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":1000000,"currency":"INR","period":"year","gross":null,"usd_annual":10555},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-27T09:12:08Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-29T19:18:35Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"This role is for one of Weekday’s clients\nSalary range: Rs 200000 - Rs 1000000 (ie INR 2 - 10 LPA)\nMin Experience: 2+ years\nLocation: Bengaluru\nJobType: full-time\nWe are looking for a creative and detail-oriented Brand Executive with 2-5 years of experience in Brand Management, Brand Marketing, and 360-degree Integrated Marketing Campaigns. The ideal candidate will have hands-on experience planning and executing end-to-end marketing campaigns across traditional and digital channels, ensuring consistent brand communication and strong consumer engagement.\nThe candidate should be skilled in campaign planning, creative development, agency coordination, stakeholder management, and campaign performance tracking. Experience in the retail, apparel, fashion, gems and jewellery, luxury, beauty, or lifestyle sectors will be preferred. The role requires a strong understanding of premium brand communication, retail marketing, and integrated campaigns across online and offline touchpoints.\nRequirements\nKey Responsibilities\n1. Brand Management and Marketing\nSupport the development and execution of brand strategies aligned with business objectives, target audiences, and market positioning.\nEnsure consistent brand identity, messaging, and visual communication across all marketing channels.\nContribute to brand-building initiatives that strengthen brand awareness, customer engagement, and market presence.\nMonitor industry trends, competitor activities, and consumer preferences to identify new marketing opportunities.\nEnsure all brand communications align with established brand guidelines and positioning.\n2. 360-Degree Integrated Marketing Campaigns\nPlan and execute integrated marketing campaigns across ATL, BTL, digital, social media, print, outdoor advertising, and in-store retail activations.\nCoordinate campaign timelines, budgets, deliverables, and execution across multiple channels.\nDevelop campaign briefs, marketing calendars, and communication plans to support product launches, seasonal promotions, and brand initiatives.\nEnsure seamless integration of online and offline campaigns to deliver a consistent consumer experience.\nTrack campaign execution and identify opportunities to improve reach, engagement, and effectiveness.\n3. Creative Development and Content Coordination\nCollaborate with internal teams and creative agencies to develop campaign concepts, marketing collaterals, and brand communication materials.\nPrepare creative briefs and provide clear direction to ensure alignment with campaign objectives and brand guidelines.\nReview creative assets across digital platforms, print media, outdoor advertising, and retail touchpoints.\nCoordinate the development of promotional materials, product communication, and in-store branding assets.\nMaintain high standards of creative quality and consistency across all brand communications.\n4. Agency and Stakeholder Management\nCoordinate with advertising agencies, creative partners, media agencies, vendors, and other external stakeholders.\nWork closely with internal teams to ensure timely campaign planning, approvals, and execution.\nManage campaign deliverables and follow up with agencies to ensure adherence to agreed timelines and quality standards.\nSupport budget tracking, vendor coordination, and campaign documentation.\nBuild effective working relationships with stakeholders to ensure smooth execution of marketing initiatives.\n5. Retail Marketing and Brand Activations\nSupport retail marketing initiatives, including in-store promotions, visual merchandising campaigns, product launches, and customer engagement activities.\nCoordinate BTL activations and promotional events to strengthen brand visibility at retail locations.\nEnsure consistent brand presentation across stores and other consumer-facing touchpoints.\nCollaborate with retail teams to align marketing activities with sales objectives and customer expectations.\nMonitor activation performance and recommend improvements based on market feedback.\n6. Campaign Performance and Reporting\nTrack campaign performance across relevant channels using metrics such as reach, engagement, impressions, traffic, and conversions, where applicable.\nPrepare campaign reports and share insights on performance, effectiveness, and areas for improvement.\nMonitor marketing expenditure and support budget utilisation tracking.\nAnalyse campaign outcomes and consumer responses to inform future marketing plans.\nMaintain campaign calendars, performance reports, and marketing documentation.\nMust-Have Skills\nBrand Management\nBrand Marketing\nIntegrated Marketing Campaigns\n360-Degree Campaign Planning and Execution\nCreative Development\nAgency Coordination\nStakeholder Management\nCampaign Performance Tracking\nGood-to-Have Skills\nATL Marketing\nBTL Marketing\n360-Degree Marketing\nRetail Marketing and In-Store Activations\nDigital and Social Media Marketing\nPremium Brand Communication\nVisual Merchandising and Brand Identity Management\nExperience and Qualifications\n2-5 years of relevant experience in Brand Management, Brand Marketing, or Integrated Marketing.\nHands-on experience planning and executing end-to-end marketing campaigns across multiple channels.\nExperience coordinating with creative agencies, vendors, and internal stakeholders.\nPrior experience in retail, apparel, fashion, gems and jewellery, luxury, beauty, or lifestyle sectors is preferred.\nStrong communication, organisational, project management, and analytical skills.\nAbility to manage multiple campaigns simultaneously while maintaining brand consistency and meeting 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