{"id":4087120,"url":"https://alion.io/job/weekday-btl-marketing-manager","title":"BTL Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":117,"ghost_share":0,"stale_share":0.983,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-11T19:10:38Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-14T02:06:03Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"'\n: - ( - )\nExperience: 5+ yrs\nLocation: Mumbai\nAs a BTL Marketing Manager, you will spearhead immersive brand experiences that resonate with our B2C audience, driving awareness and engagement for our suite of financial products and advisory services. Leveraging your deep understanding of BTL activations, you will conceptualize, execute, and optimize campaigns across multiple touchpoints, ensuring alignment with overarching marketing objectives and ROI targets. Your role will involve collaborating with cross-functional teams, managing vendor relationships, and maintaining brand consistency while delivering memorable, measurable campaigns that convert prospects into loyal customers. You will also monitor market trends, analyze performance metrics, and refine strategies to stay ahead in a competitive landscape.\nRequirements\nDesign and execute end-to-end BTL activation strategies that align with business objectives\nCoordinate with creative, digital, and sales teams to ensure seamless campaign integration\nManage budgets, timelines, and vendor contracts for all activation projects\nConduct post-campaign analysis to assess impact and derive actionable insights\nDevelop and maintain strong relationships with third-party vendors and event partners\nOversee on-ground execution teams during events, ensuring quality and brand compliance\nTrack and report KPIs, ROI, and customer engagement metrics to senior stakeholders\nStay up-to-date with market trends and competitor activities to inform strategy\nCollaborate with product teams to align campaign messaging with product offerings\nMentor and guide junior marketing staff on BTL best practices and execution\nOver 5 years of experience in BTL marketing within the financial services sector\nProven track record of delivering high-impact activations that drive B2C engagement\nStrong project management skills with the ability to juggle multiple initiatives simultaneously\nExcellent communication and stakeholder management capabilities\nProficiency in data analysis tools and the ability to translate insights into actionable plans\nCreative mindset with a keen eye for design, experiential design, and trend forecasting\nAbility to thrive in a fast-paced, dynamic environment with tight deadlines\nDemonstrated leadership experience, mentoring a cross-functional team\nProven ability to negotiate and manage vendor contracts within budget\nPassion for continuous learning and staying ahead of industry innovations","description_format":"text","description_chars":2463,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-11T19:10:38Z"}],"visa":[],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.379,"p_room":1,"age_days":0,"expected_fill_days":5,"reasons":["conf:4","agency","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/weekday-btl-marketing-manager","json_url":"https://alion.io/job/weekday-btl-marketing-manager.json","meta":{"generated_at":"2026-11-14T05:44:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9722,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7097},"rest":"https://alion.io/mcp/rest/get_company?id=7097"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fweekday-btl-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fweekday-btl-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fweekday-btl-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/weekday-btl-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fweekday-btl-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4087120}},{"tool":"search_jobs","arguments":{"company":"weekday.works","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4087120},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}