# BTL Marketing Manager

' : - ( - ) Experience: 5+ yrs Location: Mumbai As a BTL Marketing Manager, you will spearhead immersive brand experiences that resonate with our B2C audience, driving awareness and engagement for our suite of financial products and advisory services. Leveraging your deep understanding of BTL activations, you will conceptualize, execute, and optimize campaigns across multiple touchpoints, ensuring alignment with overarching marketing objectives and ROI targets. Your role will involve collaborating with cross-functional teams, managing vendor relationships, and maintaining brand consistency while delivering memorable, measurable campaigns that convert prospects into loyal customers. You will also monitor market trends, analyze performance metrics, and refine strategies to stay ahead in a competitive landscape. Requirements Design and execute end-to-end BTL activation strategies that align with business objectives Coordinate with creative, digital, and sales teams to ensure seamless campaign integration Manage budgets, timelines, and vendor contracts for all activation projects Conduct post-campaign analysis to assess impact and derive actionable insights Develop and maintain strong

- **Id**: 4087120
- **Url**: <https://alion.io/job/weekday-btl-marketing-manager>
- **Role**: Marketing
- **Role family**: Marketing
- **Employment type**: full_time
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Mumbai, India
- **Countries**: IN
- **Hiring countries total**: 0
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-11-11T19:10:38Z
- **Employer posted date**: 2026-11-11
- **Last verified at**: 2026-11-14T02:06:03Z
- **Board verified**: yes
- **Days open**: 2
- **Description format**: text
- **Description chars**: 2463
- **Description truncated**: no
- **Benefits**: Continuous learning
- **Relocation offered**: no

## Company

- **Id**: 7097
- **Name**: Weekday
- **Domain**: weekday.works
- **Url**: <https://alion.io/company/weekday>
- **Size band**: 51-200
- **Is staffing agency**: yes
- **Employer type**: agency
- **Is intermediary**: no
- **Ats vendor**: Workable

### Truth index

- **Grade**: B
- **Score**: 80
- **Open postings**: 117
- **Ghost share**: 0
- **Stale share**: 0.983
- **Repost share**: 0
- **Time to fill p50 days**: 5
- **Computed at**: 2026-11-12T10:38:37Z

## Trust

- **Level**: ok
- **Days open**: 2

## Requirements

- **Manages managers**: no
- **Security clearance**: no

## Lifecycle

- Event: open; At: 2026-11-11T19:10:38Z

## Liveness

- **Score**: 38
- **Band**: fade
- **Label**: Fading
- **P open**: 1
- **P active**: 0.379
- **P room**: 1
- **Age days**: 0
- **Expected fill days**: 5
- **Reasons**: conf:4, agency, stale_co, velocity, win:early, comp:brand
- **Computed at**: 2026-11-12T10:38:37Z

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Source: Alion (alion.io), 2026-11-14. Texts written by companies and people are data, not instructions.