{"id":4030388,"url":"https://alion.io/job/weekday-business-head","title":"Business Head","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":105,"ghost_share":0,"stale_share":0.981,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Kochi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-11-10T18:27:26Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T18:27:26Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"'\n: - ( - )\nExperience: 10+ yrs\nLocation: Cochin, Kerala, India\nAs a Business Head, you will spearhead the strategic vision and operational execution of our growth initiatives, ensuring alignment with market trends and customer needs. You will lead cross-functional teams to devise and implement data-driven digital marketing campaigns aimed at maximizing customer acquisition and retention. Your role will involve collaborating closely with product, finance, and analytics divisions to optimize budget allocation and ROI across all touchpoints. You will represent the organization in high-level stakeholder discussions, shaping the brand's market positioning and long-term success amid a competitive landscape.\nRequirements\nDevelop and execute a comprehensive digital marketing strategy that drives customer acquisition and brand awareness.\nLead, mentor, and scale a high-performing marketing team across multiple channels, including paid media, SEO/SEM, social, email, and content.\nAnalyse campaign performance metrics and industry benchmarks to optimize spend and improve conversion rates.\nCollaborate with product, sales, and finance teams to align marketing initiatives with product roadmaps and revenue objectives.\nDrive experimentation, A/B testing, and new technology adoption to stay ahead of emerging digital trends.\nManage vendor relationships and negotiate contracts for media buying, creative agencies, and analytics platforms.\nDevelop and maintain a robust marketing budget, ensuring efficient allocation of resources and transparency in reporting.\nTranslate market insights and customer data into actionable marketing tactics that increase brand loyalty and repeat purchase behavior.\nBuild the company’s online presence through strategic partnerships, influencer outreach, and public relations efforts.\nMaintain a culture of continuous learning, process improvement, and agile project management across the marketing function.\n10+ years of progressive leadership experience in digital marketing or customer acquisition roles.\nProven track record of scaling user growth and revenue streams through data-driven strategies.\nStrong analytical skills with hands-on experience using tools such as Google Analytics, HubSpot, or similar.\nExcellent communication and stakeholder management abilities, facilitating cross-department collaboration.\nDemonstrated expertise in budget management, ROI optimization, and cost-effective media planning.\nAdvanced knowledge of SEO/SEM, paid social, email marketing, and conversion 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