{"id":3104254,"url":"https://alion.io/job/weekday-digital-marketing-manager-3","title":"Digital Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":88,"ghost_share":0,"stale_share":0.977,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-22T18:27:54Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-24T07:34:52Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"'\n: - ( - )\nExperience: 3+ yrs\nLocation: Bengaluru, Karnataka, India\nAs a Digital Marketing Manager, you will spearhead our omni-channel marketing initiatives, driving growth through data-driven strategies and innovative customer engagement tactics. Your role will involve optimizing marketing automation workflows, managing the customer relationship management (CRM) system, and executing targeted campaigns on MoEngage to nurture leads and convert prospects into loyal customers. You will collaborate cross-functionally with sales, product, and creative teams to align messaging, personalize experiences, and track performance metrics that directly impact revenue. Leveraging your analytical mindset, you will continually refine funnel efficiencies, ensuring that every touchpoint delivers measurable value across the buyer’s journey.\nRequirements\nDevelop and execute comprehensive marketing automation campaigns across email, SMS, push notifications, and web.\nMaintain and enhance the CRM database, ensuring data hygiene, segmentation, and enrichment for high-performing target audiences.\nDesign, implement, and optimize MoEngage campaigns, including user acquisition, activation, retention, and re-engagement strategies.\nCollaborate with product and creative leads to align campaign messaging and creative assets with brand guidelines.\nMonitor, analyze, and report on campaign performance metrics (CTR, conversion rates, CPL, CAC, LTV) to provide actionable insights.\nManage budgeting and forecasting for all digital marketing initiatives, ensuring ROI targets are met or exceeded.\nConduct A/B testing and multivariate experiments to validate hypothesis and improve campaign outcomes.\nOversee the integration of third-party tools and platforms to streamline workflow and enhance data visibility.\nTrain and mentor junior marketing staff on best practices in automation, CRM management, and engagement tactics.\nStay updated on industry trends, emerging technologies, and regulatory changes affecting digital marketing.\n3+ years of hands-on experience in digital marketing, with a proven track record in marketing automation and CRM.\nDeep expertise with MoEngage or similar mobile engagement platforms, including campaign design and analytics.\nStrong analytical skills; ability to translate data into actionable strategies and present findings to stakeholders.\nProficiency in marketing tools such as HubSpot, Marketo, Salesforce, or similar CRM ecosystems.\nExcellent project management capabilities, handling multiple campaigns simultaneously while meeting tight deadlines.\nCreative storytelling ability, crafting compelling copy that resonates across multiple channels.\nCollaborative mindset, thriving in cross-functional teams and driving alignment between marketing, sales, and product.\nAdaptable to fast-paced environments and adept at rapidly iterating based on insights.\nStrong communication skills, both written and verbal, for internal reports and external client presentations.\nPassion for continuous learning, staying ahead of digital marketing trends and emerging engagement strategies.","description_format":"text","description_chars":3098,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-22T18:27:54Z"}],"visa":[],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.378,"p_room":1,"age_days":1,"expected_fill_days":6,"reasons":["conf:2","agency","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/weekday-digital-marketing-manager-3","json_url":"https://alion.io/job/weekday-digital-marketing-manager-3.json","meta":{"generated_at":"2026-10-24T10:10:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14776,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7097},"rest":"https://alion.io/mcp/rest/get_company?id=7097"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fweekday-digital-marketing-manager-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fweekday-digital-marketing-manager-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fweekday-digital-marketing-manager-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/weekday-digital-marketing-manager-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fweekday-digital-marketing-manager-3"}]}