{"id":3533932,"url":"https://alion.io/job/weekday-digital-marketing-manager-6","title":"Digital Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":92,"ghost_share":0,"stale_share":0.978,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"closed","first_seen_at":"2026-10-30T16:56:58Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-02T20:44:05Z","board_verified":false,"closed_at":"2026-11-02T20:44:05Z","days_open":3,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":3},"description":"'\n: - ( - )\nExperience: 3+ yrs\nLocation: Bengaluru, Karnataka, India\nAs a Digital Marketing Manager, you will lead the strategy and execution of paid media campaigns across Meta and Google platforms, driving measurable growth in brand visibility and customer acquisition. You will collaborate closely with cross-functional teams to align paid media initiatives with broader marketing goals, ensuring creative assets, landing pages, and messaging are optimised for conversion. Utilizing data-driven insights, you will manage budgets, refine targeting, and implement A/B tests to maximise ROI. Your role will involve continuous performance monitoring, reporting to senior stakeholders, and staying ahead of industry trends to keep campaigns innovative and competitive. In a fast-paced B engaluru environment, you will combine analytical rigor with creative agility to elevate our digital presence and achieve ambitious revenue targets.\nRequirements\nDevelop and execute end-to-end paid media strategies on Meta and Google platforms to meet KPIs.\nAllocate budgets across campaigns, ensuring optimal spend and cost-efficiency.\nBuild, test, and optimise creative and copy for ads to maximise click-through and conversion rates.\nConduct audience research and segmentation to target high-intent prospects effectively.\nImplement sophisticated tracking, pixel setups, and attribution models to measure campaign success.\nAnalyse performance data, generate insights, and present actionable recommendations to leadership.\nCollaborate with SEO, content, and design teams to create cohesive media plans.\nManage and mentor a junior media buying specialist, providing guidance and training.\nStay updated on platform policy changes, new ad formats, and industry best practices.\nForecast trends and recommend new tools or techniques to stay ahead of competitors.\n3+ years of hands-on experience managing Meta Ads and Google Ads at scale.\nProven track record of delivering measurable ROI and surpassing campaign objectives.\nStrong analytical mindset with proficiency in interpreting campaign data and dashboards.\nExcellent communication skills, capable of translating metrics into strategic insights.\nComfortable working in a fast-paced, collaborative environment.\nKnowledge of ad-tech tools, CRM integration, and campaign automation platforms.\nAbility to adapt to shifting priorities and manage multiple projects simultaneously.\nDetail-oriented with a focus on quality and compliance with platform policies.\nPassion for digital marketing innovation and continuous learning.\nBachelor's degree in Marketing, Business, or a related 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