{"id":1217248,"url":"https://alion.io/job/weekday-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":86,"ghost_share":0,"stale_share":0.977,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-09-26T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":2000000,"max":3000000,"currency":"INR","period":"year","gross":null,"usd_annual":31446},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false},{"name":"GA4","optional":true},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-09-25T10:24:36Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-09-27T03:07:39Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"This role is for one of Weekday’s clients\nSalary range: Rs 2000000 - Rs 3000000 (ie INR 20 - 30 LPA)\nMin Experience: 3+ years\nLocation: Bangalore\nJobType: full-time\nWe are looking for a results-driven Digital Marketing Manager with 3-10 years of experience in planning, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate will have strong expertise in Paid Media Advertising, Digital Marketing, and Performance Marketing, with a proven ability to drive customer acquisition, improve campaign efficiency, and deliver measurable business outcomes.\nThe candidate will be responsible for developing digital marketing strategies, managing paid advertising campaigns, analyzing performance data, and continuously optimizing campaigns to maximize ROI and achieve business objectives.\nRequirements\nKey Responsibilities\nDevelop and execute comprehensive digital marketing strategies aligned with business goals, revenue targets, and customer acquisition objectives.\nPlan, launch, manage, and optimize paid media advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant channels.\nOwn end-to-end performance marketing activities, including campaign planning, audience targeting, budget allocation, execution, optimization, and reporting.\nMonitor key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and customer acquisition cost.\nManage campaign budgets effectively and allocate spends across channels based on performance and business priorities.\nConduct A/B testing of creatives, ad copies, landing pages, audiences, bidding strategies, and campaign structures to improve performance.\nWork closely with creative and content teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns.\nAnalyze customer journeys and conversion funnels to identify opportunities for improving acquisition and retention.\nUse data and analytics to identify trends, campaign inefficiencies, and growth opportunities.\nPrepare regular performance reports and present actionable insights to internal stakeholders and leadership.\nConduct competitor, market, audience, and keyword research to identify new opportunities for growth.\nStay updated on changes in advertising platforms, targeting capabilities, attribution models, tracking technologies, and digital marketing trends.\nCollaborate with sales, product, content, design, and business teams to ensure alignment between marketing campaigns and business objectives.\nManage agencies or external marketing partners where required and ensure campaigns meet defined performance targets.\nMust-Have Skills\nPaid Media Advertising\nStrong hands-on experience managing Google Ads, Meta Ads, and other paid advertising platforms.\nExpertise in campaign setup, audience targeting, bidding, budget management, optimization, and performance analysis.\nAbility to manage significant advertising budgets and optimize campaigns for ROI.\nDigital Marketing\nStrong understanding of digital marketing channels, customer acquisition, conversion funnels, SEO/SEM, social media, email marketing, and online customer journeys.\nExperience developing and implementing integrated digital marketing strategies.\nPerformance Marketing\nStrong analytical and data-driven approach to campaign management.\nExperience with lead generation, e-commerce, customer acquisition, conversion optimization, attribution, and ROAS improvement.\nAbility to translate campaign data into actionable business recommendations.\nPreferred Qualifications\nBachelor's degree in Marketing, Business, Communications, or a related field.\nExperience with Google Analytics/GA4, Google Tag Manager, Meta Business Manager, Looker Studio, or similar analytics and reporting tools.\nStrong communication, presentation, problem-solving, and project management skills.\nAbility to manage multiple campaigns and priorities in a fast-paced environment.","description_format":"text","description_chars":3965,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-25T10:24:36Z"}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.379,"p_room":1,"age_days":0,"expected_fill_days":5,"reasons":["conf:0","agency","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-26T05:45:00Z"},"pay":{"stated_usd_annual":31446,"is_top_pay":false},"html_url":"https://alion.io/job/weekday-digital-marketing-manager","json_url":"https://alion.io/job/weekday-digital-marketing-manager.json","meta":{"generated_at":"2026-09-27T03:56:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3651,"day_limit":5000,"remaining_today":1349,"minute_limit":60,"resets_at":"2026-09-28T00:00:00Z"}}}