{"id":545938,"url":"https://alion.io/job/weekday-manager-paid-media","title":"Manager Paid Media","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":113,"ghost_share":0,"stale_share":0.982,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Legal","role_family":"Legal","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-09-08T00:00:00Z","employer_posted_date":"2026-09-08","last_verified_at":"2026-10-19T04:06:16Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":41},"description":"This role is for one of Weekday’s clients\nMin Experience: 7+ years\nLocation: Remote (India)\nJobType: full-time\nWe are seeking a highly analytical, strategic, and results-driven Manager - Paid Media to lead and scale paid marketing initiatives across global markets.\nThis role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth. The ideal candidate will have strong expertise in performance marketing, attribution, audience strategy, experimentation, and media measurement.\nYou will work closely with cross-functional teams across Marketing, Data, Engineering, Product, Finance, and Legal to ensure paid media investments contribute effectively to growth, customer acquisition, retention, and profitability.\nRequirements\nKey Responsibilities\nPaid Media Strategy & Budget Management\nLead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels.\nOptimize investments based on key business metrics, including ROI, CAC, ROAS, LTV, and CPI.\nDevelop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retention.\nIdentify opportunities to improve media efficiency and maximize customer lifetime value.\nCampaign Strategy & Execution\nOwn end-to-end campaign strategy, execution, optimization, and performance across multiple paid media platforms.\nManage campaigns across channels such as:\nGoogle Ads\nGoogle Search\nPerformance Max\nDV360\nMeta Ads\nUniversal App Campaigns\nApple Search Ads\nTikTok Ads and other relevant platforms\nOversee campaign setup, targeting, bidding strategies, budget management, creative testing, and ongoing optimization.\nDevelop structured experimentation programs to continuously improve campaign performance.\nAudience & Full-Funnel Strategy\nDevelop audience strategies across the entire marketing funnel.\nBuild segmentation, targeting, remarketing, and lookalike audience strategies.\nImprove reach efficiency, conversion rates, and customer acquisition performance.\nPartner with Product and Data teams to identify high-value customer segments and growth opportunities.\nMeasurement, Attribution & Analytics\nDefine and improve the paid media measurement framework.\nWork closely with Data and Engineering teams to strengthen attribution infrastructure and reporting.\nLead initiatives involving:\nAttribution Modeling\nIncrementality Testing\nMarketing Mix Modeling (MMM)\nA/B Testing\nFull-Funnel Measurement\nEnsure marketing investment decisions are supported by reliable data and causal evidence.\nAnalyze campaign and channel performance and translate insights into actionable recommendations.\nTesting & Optimization\nDesign and execute structured A/B tests across:\nAd creatives\nMessaging\nLanding pages\nAudience segments\nBidding strategies\nCampaign structures\nEvaluate results and scale successful experiments.\nContinuously identify opportunities to improve conversion, efficiency, and profitability.\nEvaluate emerging advertising formats, automation capabilities, and AI-powered campaign solutions.\nAgency, Platform & Vendor Management\nManage relationships with media agencies, advertising platforms, and external vendors.\nLead agency selection, onboarding, performance management, negotiations, and renewals.\nEstablish clear performance expectations and accountability frameworks.\nBuild strong relationships with strategic platform partners.\nAffiliate Marketing\nBuild and manage a scalable affiliate marketing program.\nDevelop commission structures and incentive models that drive incremental revenue and customer acquisition.\nMonitor affiliate performance and optimize partnerships for profitability and sustainable growth.\nTeam Leadership\nBuild, develop, and mentor a high-performing paid media team.\nSet clear goals, KPIs, and performance expectations.\nImprove processes, workflows, and ways of working.\nFoster a culture of experimentation, accountability, continuous learning, and data-driven decision-making.\nManage and support remote team members across different locations.\nReporting & Stakeholder Management\nDeliver regular performance reporting to leadership and key stakeholders.\nTrack and communicate key metrics, including:\nCAC\nROAS\nLTV\nCPI\nConversion Rates\nRevenue\nMarketing ROI\nPresent investment plans, campaign performance, insights, and recommendations in structured formats.\nInfluence cross-functional stakeholders and align paid media initiatives with broader business objectives.\nCross-Functional Collaboration\nPartner closely with Marketing, Data, Engineering, Product, Finance, and Legal teams.\nAlign paid media investments with company growth and profitability objectives.\nShare customer and market insights to support product, marketing, and business strategy.\nEnsure campaigns and measurement practices comply with relevant legal and privacy requirements.\nRequired Qualifications\n7-12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fields.\nStrong experience developing and executing full-funnel marketing campaigns.\nProven experience managing large-scale, multi-channel paid media campaigns.\nExperience developing and executing global media strategies across multiple markets.\nStrong analytical and data-driven decision-making skills.\nHands-on expertise in:\nAttribution Modeling\nIncrementality Testing\nMarketing Mix Modeling\nMedia Measurement\nFull-Funnel Performance Metrics\nExperience working with cross-functional teams and influencing stakeholders without direct authority.\nStrong negotiation and vendor management skills.\nExperience managing remote teams.\nExperience selecting and managing external media agencies.\nTechnical & Platform Expertise\nHands-on experience with relevant marketing and analytics platforms, including:\nGoogle Ads\nMeta Ads Manager\nDV360\nGA4\nTikTok Ads Manager\nLooker or other reporting and BI platforms\nPreferred Qualifications\nExperience with Affiliate Marketing and partnership-based acquisition channels.\nBackground in DTC or B2C businesses.\nExperience working with subscription-based business models.\nExperience managing global or international media agencies.\nFamiliarity with AI-powered advertising tools and campaign automation.\nExperience using AI and modern productivity tools to improve marketing workflows.\nKey Skills & Competencies\nPaid Media Strategy\nPerformance Marketing\nGrowth Marketing\nGoogle Ads\nPaid Social Media\nAttribution Modeling\nMarketing Mix Modeling\nIncrementality Testing\nBudget Management\nCampaign Optimization\nAudience Segmentation\nA/B Testing\nAffiliate Marketing\nData Analysis\nTeam Leadership\nStakeholder Management\nMust-Have Skills\nGoogle Ads\nAttribution Modeling\nPaid Social Media Advertising\nGood-to-Have Skills\nMarketing Mix Modeling\nIncrementality Testing\nAffiliate Marketing\nDV360\nGA4\nMeta Ads\nDTC / B2C Marketing\nSubscription Business Models","description_format":"text","description_chars":6900,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Growth 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