{"id":4249903,"url":"https://alion.io/job/weekday-marketing-head","title":"Marketing Head","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":117,"ghost_share":0,"stale_share":0.983,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-13T13:53:58Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T13:53:58Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"This role is for one of Weekday’s clients\nMin Experience: 10+ years\nLocation: Mumbai\nJobType: full-time\nIndustry: FMCG | Food & Beverage | Consumer Brands\nReporting To: Chief Marketing Officer (CMO)\nRole Overview\nWe are seeking an experienced and commercially driven Marketing Head to lead brand building and marketing execution for a fast-growing clean-label food business with a portfolio spanning fresh food, spices, staples, and healthy snacking.\nThe business is at a defining stage of its growth journey, transitioning from a digital-first clean-food company into a scaled, premium FMCG brand with national ambitions. This is a high-impact leadership opportunity for a marketing professional who can combine strong brand management fundamentals, consumer understanding, and commercial acumen to build a nationally recognised consumer brand.\nThe role will cover brand strategy and management, Brand P&L, consumer insights, product positioning, pricing, new product development (NPD), digital and performance marketing, content strategy, and channel-led brand building. The Marketing Head will act as the bridge between marketing strategy and execution, working closely with the CMO to ensure business objectives are translated into effective, measurable marketing initiatives.\nThe branded business currently generates approximately ₹20 crore in monthly sales across its three strategic categories, alongside approximately ₹200 crore in annual B2B business. The opportunity is to accelerate the growth of a premium, toxin-free food brand while strengthening its presence across India's consumer markets.\nRequirements\nKey Responsibilities\nBrand Management and Strategy: Develop and execute brand strategies that strengthen positioning, differentiation, awareness, and consumer preference across fresh food, spices, and healthy snacking.\nBrand P&L Ownership: Drive brand-level commercial performance, ensuring marketing initiatives contribute to revenue growth, profitability, and sustainable business expansion.\nConsumer Insights: Build a strong understanding of consumer behaviour, preferences, category trends, and market dynamics to identify growth opportunities.\nProduct Positioning and Pricing: Define product propositions, positioning, pricing strategies, and value communication across the portfolio.\nNew Product Development: Partner with cross-functional teams to identify consumer needs, evaluate category opportunities, and support the development and launch of new products.\nDigital and Performance Marketing: Strengthen the brand's digital foundation and drive measurable customer acquisition, engagement, and conversion.\nContent and Communication: Lead content strategy and brand communication to establish a consistent and compelling brand identity across consumer touchpoints.\nChannel-led Brand Building: Develop marketing strategies aligned with Quick Commerce, Modern Trade, and General Trade to improve visibility, penetration, and sales.\nMarket Expansion: Accelerate General Trade and Modern Trade penetration while strengthening the existing Quick Commerce business.\nMarketing Budget and ROI: Manage marketing investments with a strong focus on efficiency, commercial returns, and measurable outcomes. Balance brand-building initiatives with performance-led campaigns and promotional spending.\nStrategic Execution: Work closely with the CMO and internal stakeholders to translate the broader marketing vision into actionable plans and ensure timely execution.\nChannel and Budget Context\nCurrent Channel Mix: 70% Quick Commerce, 15% Modern Trade, and 15% General Trade.\nCore Marketing Budget: Approximately 10-15% of revenue.\n Overall Marketing Budget: Up to 25%, including discounts and promotional investments.\nA key priority will be to increase General Trade and Modern Trade contribution while maintaining strong performance across digital and Quick Commerce channels.\nRequired Qualifications and Experience\nStrong experience in marketing leadership roles within FMCG, food and beverage, packaged foods, or consumer brands.\nProven expertise in brand management and building differentiated consumer brands.\nExperience managing Brand P&L and driving commercial performance.\nStrong understanding of consumer insights, market research, and category dynamics.\nExperience in product positioning, pricing, and new product development.\nUnderstanding of digital and performance marketing, content, and channel-led brand building.\nStrong analytical capabilities, commercial judgement, and a track record of managing marketing budgets effectively.\nAbility to connect creative brand-building initiatives with measurable business outcomes and marketing ROI.\nMust-Have Skills\nBrand Management\nBrand P&L\nConsumer Insights","description_format":"text","description_chars":4731,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["FMCG & Consumer Brand Groups","Commerce"],"lifecycle":[{"event":"open","at":"2026-11-13T13:53:58Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":5,"reasons":["conf:6","agency","win:early","comp:brand"],"computed_at":"2026-11-13T20:16:40Z"},"pay":null,"html_url":"https://alion.io/job/weekday-marketing-head","json_url":"https://alion.io/job/weekday-marketing-head.json","meta":{"generated_at":"2026-11-13T20:16:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":40434,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7097},"rest":"https://alion.io/mcp/rest/get_company?id=7097"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fweekday-marketing-head"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fweekday-marketing-head"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fweekday-marketing-head"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/weekday-marketing-head\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fweekday-marketing-head"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4249903}},{"tool":"search_jobs","arguments":{"company":"weekday.works","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4249903},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}