{"id":2625159,"url":"https://alion.io/job/weekday-marketing-manager-3","title":"Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":108,"ghost_share":0,"stale_share":0.972,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Delhi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T14:46:38Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-16T01:43:38Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"'\n: - ( - )\nExperience: 4+ yrs\nLocation: Delhi, India\nWe are looking for a creative and strategically minded Brand & Marketing Manager to shape brand positioning, develop compelling marketing campaigns, and strengthen brand presence for a premium consumer brand. This role combines brand strategy, consumer insights, content development, creative direction, and marketing execution.\nThe ideal candidate will bring strong marketing fundamentals, a refined design sensibility, and a structured approach to turning ideas into effective campaigns. You should understand consumer behaviour, recognise emerging cultural trends, and know how to translate insights into relevant brand stories and engaging content.\nRequirements\nKey Responsibilities\nDevelop and execute brand and marketing strategies aligned with business objectives and brand positioning.\nTranslate consumer insights, market research, competitor activity, and emerging trends into actionable marketing initiatives.\nDevelop creative campaign concepts, content strategies, and brand storytelling approaches for relevant marketing channels.\nDefine and maintain consistency in brand messaging, tone of voice, visual identity, and creative direction.\nGuide the development and evaluation of marketing content, campaign creatives, and brand communication materials.\nCollaborate with design and content teams to produce high-quality, engaging, and brand-aligned creative assets.\nIncorporate customer feedback and insights from support interactions into marketing strategies and communication.\nPlan, coordinate, and execute marketing campaigns from initial concept through delivery and performance review.\nIdentify opportunities to improve brand awareness, customer engagement, product consideration, and customer loyalty.\nMonitor consumer behaviour, pop culture, lifestyle trends, and relevant market developments to inform creative decisions.\nWork with cross-functional teams to ensure consistent messaging across campaigns and customer touchpoints.\nEstablish structured marketing workflows, campaign calendars, timelines, and execution processes.\nEvaluate campaign performance and use relevant insights to improve future marketing initiatives.\nMaintain a strong understanding of the competitive landscape and identify opportunities for brand differentiation.\nWhat Makes You a Great Fit\n4+ years of experience in brand marketing, marketing strategy, content strategy, or a related field.\nStrong understanding of brand positioning, consumer behaviour, marketing fundamentals, and campaign development.\nDemonstrated ability to translate market insights and consumer needs into compelling marketing ideas.\nStrong creative judgement and a well-developed design sensibility, with the ability to evaluate visual and written content.\nExperience developing brand narratives, campaign concepts, content strategies, or integrated marketing initiatives.\nA structured and analytical approach to solving marketing problems and executing ideas.\nAwareness of pop culture, emerging trends, consumer preferences, and changing market dynamics.\nStrong communication, storytelling, presentation, and stakeholder-management skills.\nAbility to manage multiple marketing initiatives, priorities, and deadlines effectively.\nA proactive mindset with strong ownership and attention to detail.\nExperience with D2C, premium consumer, home, kitchen, cookware, or lifestyle brands is an advantage.\nA portfolio demonstrating brand strategy, campaign development, creative direction, or content strategy work is highly desirable.\nAbility to balance strategic thinking, creative development, and hands-on marketing execution in an in-office environment.","description_format":"text","description_chars":3673,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Lifestyle"],"lifecycle":[{"event":"open","at":"2026-10-15T14:46:38Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":5,"reasons":["conf:3","agency","win:early","comp:brand"],"computed_at":"2026-10-16T05:01:56Z"},"pay":null,"html_url":"https://alion.io/job/weekday-marketing-manager-3","json_url":"https://alion.io/job/weekday-marketing-manager-3.json","meta":{"generated_at":"2026-10-16T05:01:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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