{"id":3685670,"url":"https://alion.io/job/weekday-marketing-manager-5","title":"Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":93,"ghost_share":0,"stale_share":0.978,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false}],"status":"closed","first_seen_at":"2026-11-03T14:52:16Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-05T16:44:12Z","board_verified":false,"closed_at":"2026-11-05T16:44:12Z","days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"'\n: - ( - )\nExperience: 3+ yrs\nLocation: Malad, Mumbai, Mumbai, Maharashtra, India\nAs a Marketing Manager, you will spearhead end-to-end marketing strategies that blend cutting-edge digital initiatives with high-impact offline campaigns, ensuring brand visibility across all touchpoints. You will drive the planning, execution, and optimisation of ATL and BTL activations, leveraging data to fine-tune campaigns for maximum reach and engagement. Your role will involve close collaboration with creative, media, and sales teams to create cohesive brand narratives, while you also manage budgets, analyse performance metrics, and present actionable insights to senior leadership. In a fast-moving environment, you will stay ahead of market trends, identify opportunities for growth, and continually refine processes to achieve superior results.\nRequirements\nDevelop and execute integrated marketing strategies across digital, ATL, and BTL channels\nManage digital ad platforms (Google Ads, Facebook, LinkedIn, programmatic) to achieve KPI targets\nPlan, coordinate, and monitor offline activations and experiential events\nAnalyze campaign data, produce reports, and recommend optimisations\nOversee budget allocation, forecasting, and cost-efficiency initiatives\nLead cross-functional teams, ensuring alignment across creative, media, and sales\nBuild and nurture relationships with external agencies, vendors, and media partners\nStay updated on industry trends, tools, and best practices in marketing\nConduct market research and competitor analysis to inform strategy\nMentor and develop junior marketing staff, fostering a collaborative learning environment\nProven 3+ years of experience in a marketing management role, with a strong blend of digital and offline expertise\nDemonstrated success in managing multi-channel campaigns and achieving measurable results\nDeep understanding of digital ad platforms, analytics tools, and performance optimisation\nStrong strategic thinking with the ability to translate data into actionable insights\nExcellent project management skills, handling multiple initiatives simultaneously\nOutstanding communication and presentation abilities, influencing stakeholders at all levels\nCreative mindset with a knack for innovative ATL and BTL activation concepts\nAbility to work under pressure, adapt quickly, and deliver high-quality outcomes\nCollaborative leadership style, building cohesive teams across functions\nA passion for continuous learning and staying ahead of evolving marketing 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