{"id":4071379,"url":"https://alion.io/job/weekday-performance-marketing-head-us-ecommerce","title":"Performance Marketing Head (US eCommerce)","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":117,"ghost_share":0,"stale_share":0.983,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3500000,"max":4500000,"currency":"INR","period":"year","gross":null,"usd_annual":47992},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"A/B Testing","optional":true},{"name":"TikTok Ads","optional":true}],"status":"live","first_seen_at":"2026-11-11T13:34:46Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-14T02:06:03Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"This role is for one of Weekday’s clients\nSalary range: Rs 3500000 - Rs 4500000 (ie INR 35 - 45 LPA)\nMin Experience: 7+ years\nLocation: Work from Home\nJobType: full-time\nWe are seeking an experienced Performance Marketing Head (US eCommerce) to lead performance marketing strategy and execution across a portfolio of brands. This role will own profitable growth through paid media, creative experimentation, and AI-led marketing workflows, with direct accountability for revenue, return on ad spend (ROAS), customer acquisition cost (CAC), and contribution margin.\nThe ideal candidate will bring deep expertise in scaling US eCommerce brands, particularly in the fashion and lifestyle categories, along with strong analytical capabilities, creative leadership, and experience managing large marketing budgets and high-performing teams.\nRequirements\nKey Responsibilities\nPerformance Marketing Strategy & Execution\nOwn end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin.\nPlan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms.\nDrive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle.\nForecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency.\nMonitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies.\nCreative Strategy & Experimentation\nBuild and lead a high-velocity creative testing engine in collaboration with the Creative Production team.\nDevelop and test new advertising concepts, creatives, messaging, and formats using performance insights.\nEstablish structured experimentation frameworks to improve campaign effectiveness and conversion rates.\nFoster a culture of continuous testing, rapid execution, and data-driven decision-making.\nAI-Led Marketing & Automation\nIntegrate AI tools into daily performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence.\nDevelop reusable AI-powered processes to improve campaign efficiency, research, and marketing execution.\nChampion an AI-native approach to performance marketing, moving beyond experimentation to practical implementation.\nMeasurement, Analytics & Optimisation\nOwn the marketing measurement and attribution framework, including incrementality testing, Marketing Efficiency Ratio (MER) tracking, and performance dashboards.\nDrive decisions using reliable business and customer data rather than relying solely on advertising platform-reported metrics.\nAnalyse attribution models, customer cohorts, lifetime value (LTV), CAC, and blended ROAS to identify growth opportunities.\nPartner with eCommerce Operations to optimise landing pages, conversion rate optimisation (CRO), merchandising, and promotional calendars to improve conversion and average order value (AOV).\nTeam & Stakeholder Management\nBuild, mentor, and scale a high-performing performance marketing team across brands and advertising channels.\nManage agency and vendor relationships, establishing clear performance expectations and accountability benchmarks.\nTranslate business priorities from US leadership into channel-level strategies, budgets, and measurable outcomes.\nAct as the primary performance marketing partner to the Founder and Chief of Staff, providing regular updates, insights, forecasts, and strategic recommendations.\nEstablish standard operating procedures (SOPs), KPI dashboards, reporting cadences, and repeatable marketing processes.\nMust-Have Skills & Qualifications\n7-10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands.\nDeep, hands-on expertise in Meta Ads and Google Ads.\nProven experience managing multi-crore or multi-million-dollar annual advertising budgets.\nStrong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.\nDemonstrated ability to drive profitable eCommerce growth through customer acquisition and retention.\nStrong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS.\nExperience hiring, managing, mentoring, and developing performance marketing teams.\nAn AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows.\nExcellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours.\nGood-to-Have Skills\nExperience working in both performance marketing agencies and in-house brand environments.\nExposure to TikTok Ads and emerging paid media channels.\nExperience managing external agencies and marketing vendors.\nFamiliarity with advanced attribution, incrementality testing, and marketing analytics tools.\nExperience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories.\nRequired Skills\nPerformance Marketing, Paid Media, Meta Ads, Google Ads, eCommerce Growth, US eCommerce, Fashion & Lifestyle Marketing, Creative Strategy, Budget Management, ROAS Optimisation, Customer Acquisition, Attribution & Measurement Analytics, AI Tools, A/B Testing, Team Leadership, Agency Management, and Performance Ownership.","description_format":"text","description_chars":5523,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United 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