{"id":2089328,"url":"https://alion.io/job/weekday-performance-marketing-manager-2","title":"Performance Marketing Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":107,"ghost_share":0,"stale_share":0.972,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New Delhi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Shopify","optional":false}],"status":"live","first_seen_at":"2026-10-08T13:52:42Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-12T06:50:52Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"'\n: - ( - )\nExperience: 3+ yrs\nLocation: Delhi, India, New Delhi, Delhi, India\nJob Type: Full-time\nWe are looking for a hands-on and results-driven Performance Marketing Manager to own and scale paid customer acquisition across digital channels. This is a specialist performance marketing role focused on paid media, D2C/e-commerce growth, campaign optimisation, revenue generation, and marketing efficiency.\nThe ideal candidate will have strong experience managing performance campaigns, significant advertising budgets, and full-funnel acquisition strategies. You will be responsible for driving profitable growth through data-led decision-making, continuous experimentation, audience optimisation, and effective collaboration with creative and e-commerce teams.\nRequirements\nKey Responsibilities\nDevelop and execute end-to-end performance marketing strategies across Meta, Google, Amazon, and other relevant advertising platforms.\nOwn and manage significant monthly advertising budgets with a focus on efficient allocation and profitable growth.\nPlan, launch, monitor, and optimise campaigns across the full customer funnel.\nContinuously monitor and improve ROAS, CAC, CPA, CTR, CPC, CPM, CVR, revenue, and LTV.\nDevelop audience segmentation and targeting strategies for new customer acquisition, retargeting, lookalike audiences, and high-value customer cohorts.\nConduct structured A/B testing across creatives, audiences, ad formats, offers, landing pages, and campaign structures.\nIdentify opportunities to scale profitable campaigns while maintaining target CAC, ROAS, and contribution margins.\nWork closely with creative, content, design, and e-commerce teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns.\nAnalyse customer and campaign data to identify trends, performance gaps, and growth opportunities.\nTrack channel and campaign performance using attribution, analytics, and reporting platforms.\nDevelop regular performance reports and dashboards with clear insights, recommendations, and action plans.\nCollaborate with founders and cross-functional stakeholders to align performance marketing with revenue and business objectives.\nMonitor changes in advertising platforms, tracking technologies, attribution models, consumer behaviour, and industry trends.\nEvaluate campaign structures, audience performance, creative effectiveness, and landing-page conversion to identify optimisation opportunities.\nContinuously improve acquisition efficiency through experimentation, data analysis, and performance-led decision-making.\nWhat Makes You a Great Fit\n3-5+ years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing, or a similar role.\nStrong experience managing paid advertising campaigns across Meta and Google Ads.\nExperience with Amazon Ads and other performance marketing channels will be an advantage.\nProven experience managing substantial advertising budgets and scaling campaigns profitably.\nStrong understanding of ROAS, CAC, CPA, LTV, CTR, CPC, CPM, CVR, attribution, and conversion optimisation.\nDemonstrated ability to develop and execute full-funnel customer acquisition strategies.\nStrong analytical and numerical skills with the ability to translate campaign data into actionable business decisions.\nExperience with audience segmentation, campaign experimentation, A/B testing, and creative optimisation.\nStrong understanding of D2C/e-commerce customer journeys, acquisition funnels, and conversion behaviour.\nExperience working with consumer, beauty, cosmetics, skincare, personal care, FMCG, lifestyle, or similar brands is preferred.\nHands-on familiarity with GA4, Meta Events Manager, Google Ads, Amazon Advertising Console, Shopify Analytics, and performance reporting tools.\nUnderstanding of attribution models, tracking, pixels/events, Conversion APIs, and marketing analytics.\nStrong commercial mindset with the ability to connect marketing performance with revenue and profitability.\nAbility to independently own budgets, performance targets, and optimisation decisions.\nStrong communication and stakeholder-management skills, with the ability to present insights to founders and business teams.\nComfortable working in a fast-paced, high-growth environment with strong ownership and 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