{"id":3674707,"url":"https://alion.io/job/weekday-performance-marketing-senior-manager","title":"Performance Marketing Senior Manager","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":93,"ghost_share":0,"stale_share":0.978,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000000,"max":3500000,"currency":"INR","period":"year","gross":null,"usd_annual":36883},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Firebase","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"SQL","optional":false},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-11-03T10:26:04Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-05T06:04:53Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"This role is for one of Weekday’s clients\nSalary range: Rs 3000000 - Rs 3500000 (ie INR 30 - 35 LPA)\nMin Experience: 8+ years\nLocation: Bengaluru\nJobType: full-time\nWe are looking for an experienced Performance Marketing Senior Manager to lead and scale paid acquisition and lifecycle marketing across multiple financial product lines, including Personal Loans, Insurance, and Investments.\nThis is a high-ownership, full-funnel growth role responsible for driving new customer acquisition, developing cross-sell strategies, and building repeat engagement and retention programs across an existing user base of over 13 million customers.\nThe ideal candidate will combine strong performance marketing expertise with a data-driven approach to customer acquisition, engagement, and monetisation. You will work closely with Product, Growth, Data Science, Analytics, and Creative teams to build an efficient, scalable marketing engine that delivers measurable business outcomes.\nRequirements\nKey Responsibilities\n1. Performance Marketing Strategy and Execution\nOwn and drive the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.\nPlan, execute, monitor, and optimise paid campaigns across Google Ads, Meta, programmatic/DSP platforms, affiliate networks, app install channels, and emerging media platforms.\nDevelop channel-specific and product-specific media plans across three key funnels: new user acquisition, cross-sell, and repeat/retention.\nContinuously optimise campaign performance to improve acquisition efficiency, conversion rates, and customer quality.\n2. Full-Funnel Growth Management\nOwn key performance metrics, including CAC, ROAS, conversion rates, LTV, and other growth KPIs across product lines.\nDesign and execute cross-sell campaigns to convert existing Personal Loan customers into Insurance and Investment users.\nDevelop repeat-customer, retention, and win-back programs to encourage repeat borrowing and continued product engagement.\nBalance acquisition costs, customer volume, and quality across always-on and campaign-based media strategies.\nIdentify opportunities to improve customer journeys and maximise lifetime value.\n3. Budget, Vendor and Partner Management\nManage, allocate, and forecast large monthly media budgets across multiple products and marketing channels.\nBuild and maintain relationships with advertising platforms, agencies, affiliate networks, and media partners.\nNegotiate commercial terms, evaluate new partnership opportunities, and identify opportunities for channel expansion.\nEnsure disciplined spending and optimise budget allocation using real-time campaign performance data.\n4. Data, Analytics and Experimentation\nCollaborate with Data Science and Analytics teams to develop attribution models, cohort analysis, and forecasting frameworks.\nLeverage Mobile Measurement Partners (MMPs) such as AppsFlyer and Branch, along with GA4 and internal dashboards, to track and analyse campaign performance.\nDesign and execute structured A/B tests across creatives, landing pages, audience segments, and bidding strategies.\nAnalyse campaign data to identify growth opportunities, improve funnel efficiency, and drive continuous optimisation.\nPresent actionable insights and performance reports to support strategic decision-making.\n5. Team and Stakeholder Management\nLead, mentor, and develop a team of performance marketing professionals.\nCollaborate with Product, Growth, Data Science, Creative, and Business teams to align marketing strategies with business objectives.\nEstablish clear performance goals, review team outcomes, and drive accountability.\nPresent regular performance reviews, campaign insights, and strategic recommendations to senior leadership.\nRequired Qualifications and Experience\n8-12 years of experience in Performance Marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.\nProven track record of managing and scaling large paid media budgets across Google Ads, Meta, and programmatic advertising platforms.\nHands-on experience with app-based performance marketing for high-scale consumer applications.\nStrong understanding of Mobile Measurement Partners (MMPs), including AppsFlyer, Branch, and Firebase.\nDemonstrated experience managing both new-user acquisition and lifecycle marketing initiatives, including cross-sell, repeat usage, and retention campaigns.\nStrong analytical and data-driven mindset, with proficiency in Excel, SQL, and performance reporting dashboards.\nExperience managing, mentoring, and developing performance marketing teams.\nStrong understanding of customer acquisition economics, campaign attribution, and marketing funnel optimisation.\nGood-to-Have Skills\nExperience with CRM platforms and lifecycle marketing tools.\nFamiliarity with marketing automation platforms and customer engagement solutions.\nExperience building automated cross-sell, retention, and win-back campaigns.\nExposure to advanced attribution, cohort analysis, and customer lifetime value optimisation.\nKey Skills\nMust-Have: Performance Marketing, Google Ads, Meta Ads\nGood-to-Have: CRM, Marketing 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