{"id":4320999,"url":"https://alion.io/job/weekday-senior-copywriter","title":"Senior Copywriter","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":80,"open_postings":123,"ghost_share":0,"stale_share":0.984,"repost_share":0,"time_to_fill_p50_days":5,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-14T20:21:45Z","employer_posted_date":"2026-11-14","last_verified_at":"2026-11-14T20:21:45Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"'\n: - ( - )\nExperience: 3+ yrs\nLocation: Bangalore\nAs a Senior Copywriter, you will be the creative heartbeat behind compelling campaigns that resonate across diverse media platforms. Leveraging your mastery of Hindi and persuasive language, you will craft copy that drives brand awareness, engagement, and conversions for a broad spectrum of clients. Your strategic insights will shape storytelling for print advertisements, social media posts, and immersive scripts, ensuring each piece aligns with brand voice and market objectives. Working closely with design, strategy, and account teams, you will turn complex concepts into clear, concise narratives that captivate audiences and reinforce the brand’s positioning. By continuously refining messaging for maximum impact, you will elevate the brand’s presence in a competitive landscape and help deliver measurable results for our clients.\nRequirements\nDevelop high-impact copy for print advertisements, ensuring clarity, creativity, and adherence to brand guidelines.\nCraft engaging social media content, from captions to micro-ads, that drives interaction and aligns with campaign goals.\nWrite scripts for video and audio productions, translating brand messages into compelling storytelling formats.\nCollaborate with creative and account teams to brainstorm concepts and deliver creative briefs tailored to client objectives.\nConduct research on target audiences, industry trends, and competitive landscapes to inform copy strategies.\nEdit and proofread all copy to ensure consistency, accuracy, and a polished final product across all languages.\nManage multiple projects simultaneously, meeting tight deadlines while maintaining high quality standards.\nProvide creative direction and copy guidance to junior writers and interns, fostering skill development and consistency.\nAnalyze campaign performance data and adjust messaging to optimize engagement and conversion metrics.\nStay updated on evolving linguistic trends in Hindi and digital communication to keep copy fresh and culturally relevant.\nProven experience as a copywriter with at least 3+ years in a dynamic, fast-paced environment.\nExceptional command of Hindi, including nuanced usage suitable for diverse audiences.\nDemonstrated success in creating integrated campaigns across print, digital, and social media platforms.\nStrong scriptwriting abilities for video, radio, and OTT content, with a portfolio of completed projects.\nAbility to translate data insights into creative strategies that enhance campaign performance.\nExcellent editing and proofreading skills, with a meticulous eye for detail.\nCollaborative mindset, thriving in cross-functional teams and providing constructive feedback.\nTime-management prowess, consistently delivering high-quality work under tight deadlines.\nAdaptability to changing brand narratives and ability to pivot quickly in a fast-moving market.\nPassion for storytelling and a deep understanding of cultural nuances in Hindi language marketing.","description_format":"text","description_chars":2997,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Hindi","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-14T20:21:45Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely 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