{"id":3751208,"url":"https://alion.io/job/weekday-senior-performance-marketing-associate","title":"Senior Performance Marketing Associate","company":{"id":7097,"name":"Weekday","domain":"weekday.works","url":"https://alion.io/company/weekday","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":81,"open_postings":100,"ghost_share":0,"stale_share":0.98,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Shopify","optional":false},{"name":"YouTube","optional":false},{"name":"Reddit","optional":true},{"name":"TikTok Ads","optional":true}],"status":"live","first_seen_at":"2026-11-04T15:18:24Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-08T17:32:36Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"This role is for one of Weekday’s clients\nSalary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)\nMin Experience: 2+ years\nLocation: Bengaluru, Karnataka, India\nJobType: full-time\nWe are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.\nThe ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.\nThis is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.\nRequirements\nKey Responsibilities\n1. Paid Media Campaign Management\nOwn end-to-end campaign performance across Meta Ads and Google Ads.\nManage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.\nExecute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.\nManage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.\nMonitor campaign performance and ensure efficient budget utilization.\n2. Funnel Strategy and Optimization\nDevelop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).\nPerform daily campaign optimization to improve conversion rates and acquisition efficiency.\nIdentify and address frequency issues, audience saturation, and creative fatigue at an early stage.\nContinuously optimize targeting, bidding strategies, placements, and campaign structures.\n3. Testing and Performance Improvement\nDevelop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.\nConduct systematic experiments to identify high-performing campaign combinations.\nScale successful campaigns quickly and discontinue underperforming initiatives.\nDocument test results, insights, and learnings to improve future campaign performance.\n4. Creative Collaboration\nWork closely with creative teams to develop data-backed campaign briefs.\nShare performance insights and recommendations to improve ad creatives and messaging.\nIdentify creative opportunities based on audience behaviour, campaign trends, and performance data.\n5. Reporting, Analytics and Tracking\nPrepare insight-driven daily, weekly, and monthly performance reports.\nTrack key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).\nReconcile advertising platform data with Shopify performance data.\nManage UTM parameters and maintain accurate campaign tracking.\nIdentify performance trends, risks, and opportunities through data analysis.\n6. Campaign Execution and Quality Control\nEnsure accurate campaign setup, implementation, and quality assurance.\nMaintain error-free execution during regular campaigns and major sale periods.\nDocument significant campaign changes, optimizations, and restructuring decisions.\nProactively communicate performance risks and provide actionable recovery plans.\nRequired Qualifications\nMinimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.\nExperience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.\nStrong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.\nProficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.\nFamiliarity with Shopify is an added advantage.\nStrong analytical, problem-solving, and decision-making skills.\nStructured, detail-oriented, and comfortable working under pressure.\nAbility to take ownership of campaign outcomes and communicate performance updates proactively.\nMust-Have Skills\nMeta Ads\nGoogle Ads\nGoogle Analytics 4 (GA4)\nPerformance Marketing\nPaid Media Management\nCampaign Optimization\nFunnel Strategy\nROAS and CAC Optimization\nGood-to-Have Skills\nShopify\nD2C Marketing\nCreative Testing\nAttribution and Analytics\nReddit Ads\nTikTok Ads\nSnapchat Ads\nCriteo\nOTT Advertising\nPreferred Experience\nExperience scaling D2C brands through major promotional and sale periods.\nExposure to skincare, beauty, wellness, or other consumer-focused industries.\nExperience managing high-budget paid media campaigns and driving measurable customer acquisition growth.","description_format":"text","description_chars":4760,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-04T15:18:24Z"}],"visa":[],"liveness":{"score":32,"band":"fade","label":"Fading","p_open":1,"p_active":0.361,"p_room":0.9,"age_days":3,"expected_fill_days":6,"reasons":["conf:0","agency","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/weekday-senior-performance-marketing-associate","json_url":"https://alion.io/job/weekday-senior-performance-marketing-associate.json","meta":{"generated_at":"2026-11-08T18:15:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":38313,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7097},"rest":"https://alion.io/mcp/rest/get_company?id=7097"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fweekday-senior-performance-marketing-associate"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fweekday-senior-performance-marketing-associate"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fweekday-senior-performance-marketing-associate"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/weekday-senior-performance-marketing-associate\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fweekday-senior-performance-marketing-associate"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3751208}},{"tool":"search_jobs","arguments":{"company":"weekday.works","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3751208},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}