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Salary
≈ $65k – $130k per year (Estimated)
Location
In office (Dursley)

Confirmed on the employer's own hiring board on Oct 24, 2026. First seen by Alion on Oct 21, 2026.

Overview
Company
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Profile match
Welcome Break is a UK operator of motorway service areas and roadside hotels, running service stations with restaurants, coffee shops, convenience stores, fuel forecourts and EV charging, headquartered in Newport Pagnell, Buckinghamshire. Its site lists 62 service areas and 31 hotels, with franchised brands including KFC, Burger King, Starbucks, Pret, Waitrose and Partners, WHSmith and Days Inn and Ramada hotels, and the business has been owned by the Irish forecourt group Applegreen since 2018. It hires restaurant and store supervisors and managers, customer service staff, baristas, cooks, waiters, hotel receptionists and housekeepers.

Retail Assistant Manager

Welcome Break, Michaelwood, Dursley, GL11 6DD

Full-time role | Rewarding salary package up to £28,000 with bonus scheme | £10 meal allowance every shift

Ready to take the next step in your leadership career in a fast-paced, customer-focused environment? As an Assistant Manager in [brand] at Welcome Break, you’ll help lead the team day to day, keep standards high, and make sure every customer gets a warm welcome and a great experience.

You’ll support the Store Manager in Retail across service, safety, people, and commercial performance, coaching the team on shift, helping to manage stock and routines, and making sure the unit is clean, well-organised, and ready for every rush. It’s a hands-on role with real responsibility, and we’ll give you the training and support to grow into a Store Manager role.

This role could be a great fit if you:

  • Have experience as a Supervisor, Team Leader, or Assistant Manager in a busy retail, hospitality, or customer service environment
  • Take pride in delivering great customer service and creating a welcoming experience
  • Enjoy leading from the front - motivating, coaching, and developing others on shift
  • Are confident juggling priorities, staying organised, and keeping the team focused in a busy environment
  • Understand the importance of standards, compliance, and delivering strong sales performance
  • Are ambitious and ready to develop your management career with a clear progression path

What you’ll get as an Assistant Manager at Welcome Break:

  • £10 meal allowance every shift, saving you over £2500 a year on food!
  • Flexible working patterns that suit your lifestyle with immediate start
  • Quarterly or annual bonus schemes for running it like you own it
  • 50% off onsite brands (including big brands like KFC, Burger King, Starbucks & Taco Bell) this will extend to your family and friends when you visit with them!
  • Paid breaks allowing you to recharge your batteries
  • MyWB discounts & reward portal, savings, cycle to work, cashback on thousands of retailers like Tesco, JD Sports and TUI!
  • My Wellbeing Centre & Employee Assistance Programme to support you
  • Inclusion Networks, making sure everybody’s included and recognised
  • Annual incentive schemes to reward great performance
  • Long Service awards celebrating key milestones in your career
  • Clear (and award-winning!) e-learning and structured development plans for managers looking for senior management roles or specialised Head Office roles out in the field
  • Apprenticeship programmes where you can learn and earn at the same time
  • Holiday allowance that grows as your career grows with us
  • Workplace pension scheme with employer contributions to help you save for the future
  • Free onsite parking across all Welcome Break locations
  • Uniform provided - of course!

Due to responsibilities within the Assistant Manager role, applicants will need to be 18 years of age or over.

About Welcome Break

Welcome Break is one of the UK’s leading motorway service operators, running 61 service areas and 31 hotels across the UK. Working for Welcome Break is not what it may seem to our everyday customer. When you come into one of our sites you will recognise your favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, Pizza Express and Burger King, as well as hotels under the Ramada and Days Inn brands. But what might come as a surprise is that we are all one team and that even with different uniforms, everyone works for Welcome Break.

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