Senior Brand Manager

Function: Marketing

Location: Warsaw, MZ, PL

Work Arrangement: Hybrid

Reporting to Head of Care and Styling

ABOUT THE ROLE

As our Senior Brand Manager, you'll drive the growth of Wella Professionals Care & Styling across the CEEMEA region, bringing global brand ambitions to life in ways that resonate with salon professionals, stylists, and consumers. Working closely with markets, distributors, educators, and commercial teams, you'll turn insights into impactful launches, compelling brand experiences, and sustainable business growth.

We're looking for a strategic brand builder who combines commercial acumen with a passion for professional beauty and understands what it takes to win in the salon ecosystem.

WHAT YOU WILL DO

Regional Brand Strategy & Portfolio Leadership

• Execute the regional brand strategy aligned with global priorities.
• Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning.
• Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets.
• Activate ATL & digital storytelling.

Innovation & Go-To-Market Excellence

• Localize global innovation strategies and build compelling regional GTM plans for new launches.
• Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.
• Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.

Business Performance Management

• Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.
• Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.
• Analyze professional category trends and salon insights to identify growth opportunities.

Cross-Functional cooperation

Content & Communication Development

• Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.
• Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.
• Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.

Budget Ownership & ROI

• Manage regional marketing budgets for Care & Styling.
• Optimize investment for highest ROI across education, activations, events, and digital campaigns.

WHAT WE WANT YOU TO BRING ALONG

• 7+ years of brand marketing experience, including exposure to regional or multi-market environments.
• Experience in beauty, luxury, prestige brands, or a strong affinity for the professional hair industry.
• Proven success in brand growth, innovation launches, portfolio management, and delivering commercial results.
• Comfortable managing complex portfolios and working across countries, functions, and stakeholders in a matrix organization.
• Strong understanding of go-to-market execution, brand communications, and consumer engagement.
• Analytical and commercially minded, with the ability to turn insights into action.
• Skilled at building collaborative relationships and influencing diverse stakeholders.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• Strong project management, problem-solving, and communication skills.
• Fluent in English and Polish.
• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).

WHAT WE OFFER

At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off-spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo