{"id":1883013,"url":"https://alion.io/job/wella-senior-brand-manager","title":"Senior Brand Manager","company":{"id":712667,"name":"Wella","domain":"wella.com","url":"https://alion.io/company/wella-2","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Athens, Greece"],"countries":["GR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":59000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4852},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-09-24T00:00:00Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-12T23:07:32Z","board_verified":false,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"ABOUT THE WELLA COMPANY\nTogether, WE enable individuals to look, feel, and be their true selves.\nWella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.\nFor additional information about the Wella Company please visit www.wellacompany.com.\nTHE ROLE\nThe Senior Brand Manager for Wella Professionals Care & Styling executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of the professional care products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses exclusively on salon professional products, including care, treatments, and styling across all channels. He/she leads Care & Styling plans and launch calendars; activates ATL & digital storytelling and partners with markets for superior execution.\nThe ideal candidate combines strong brand-building mastery with deep understanding of the professional salon ecosystem-stylists, salons, educators, distributors, and professional retail channels.\nKEY RESPONSIBILITIES\nRegional Brand Strategy & Portfolio Leadership\nExecute the regional brand strategy for Professional Care & Styling aligned with global priorities.\nOwn the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning.\nEnsure brand positioning resonates with salon professionals across diverse CEEMEA markets.\nActivate ATL & digital storytelling.\nInnovation & Go-To-Market Excellence\nLocalize global innovation strategies and build compelling regional GTM plans for new launches.\nDrive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.\nPartner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.\nBusiness Performance Management\nTrack business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.\nLead monthly reviews with markets to diagnose performance drivers and define corrective actions.\nAnalyze professional category trends and salon insights to identify growth opportunities.\nCross-Functional cooperation\nContent & Communication Development\nAdapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.\nEnsure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.\nCollaborate with stylists, ambassadors, and influencers for authentic professional storytelling.\nBudget Ownership & ROI\nManage regional marketing budgets for Care & Styling.\nOptimize investment for highest ROI across education, activations, events, and digital campaigns.\nREQUIREMENTS\nBachelor’s degree in Marketing, Business, or related discipline (MBA preferred)\n7-10+ years of brand management experience; at least 3 years in a regional or multi-market role.\nExperience in professional beauty, luxury, or prestige brands; OR strong affinity to hairdressing industry. \nDemonstrated success in owning P&L or brand performance KPIs.\nProven experience leading large, multi-brand and multi-country portfolios \nStrong track record in ATL communication development and innovation launches \nExperience working in complex CEEMEA or emerging market environments \nDemonstrated success in matrix leadership and cross-functional collaboration\nDemonstrated success leading innovation and go-to-market programs \nExperience working in complex, multicultural, matrix organizations\nAbility to build effective relationships internally & externally, driving shared goals. \nPro-active attitude and flexible approach. \nExcellent time management skills and prioritization under pressure. \nHigh attention to detail, strong organization and analytical skills. \nProblem-solving and conflict resolution abilities\nOrganizational and multitasking skills \nExcellent communication skills. Proficiency in English.\nHigh numeracy, and excellent PC skills. \nProject management skills\nAbility to follow through and complete tasks on time\nSolution-minded; desire to solve problems\nTaking ownership and accountability for outcomes is a required attitude\nAbility to work independently\nSelf-motivated and results-driven\nWELLA COMPANY CORE VALUES:\nCreative- We foster creativity and excellence to create value for our brands & business.\nCreate brand & customer experiences that delight\nValue expertise and intuition with data\nPromote innovative ideas & excel in executing them\nCollaborative- We work together to create the extraordinary.\nAct as one team from global to local and across functions\nInspire & empower others to succeed\nTreat everyone with trust & assume positive intent\nCourageous- We are agile, entrepreneurial and we own our future.\nTake full accountability for driving results\nMake things happen quickly, turning decisions into action\nBe open minded & adaptable to new thinking and ways to work\nConnected- We stay connected, ensuring we are always customer centric.\nConnect with professional & consumer needs & behaviors\nThink digital first as we engage with professionals & consumers\nCreate active & engaged communities physically & digitally\nCommitted - We are responsible for our impact on others & planet.\nBuild inclusive and diverse teams\nAct with integrity & transparency towards each other & the consumer\nWork to have a positive impact on the planet","description_format":"text","description_chars":5793,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-05T00:45:46Z"}],"visa":[],"liveness":{"score":50,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.735,"p_room":0.75,"age_days":21,"expected_fill_days":22,"reasons":["conf:54","velocity","win:late"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/wella-senior-brand-manager","json_url":"https://alion.io/job/wella-senior-brand-manager.json","meta":{"generated_at":"2026-10-15T14:52:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22718,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":712667},"rest":"https://alion.io/mcp/rest/get_company?id=712667"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwella-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwella-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwella-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wella-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwella-senior-brand-manager"}]}